In this enlightening episode, we welcome Rob Zinkan, Vice President for Marketing Leadership at RHB, to discuss the pivotal role of constituent experiences in higher education marketing. Rob provides an in-depth look at the challenges and opportunities facing community colleges as they strive to enhance their impact on students and communities. From understanding RHB’s 4Es model to creating meaningful and memorable student journeys, this episode sheds light on how colleges can effectively differentiate themselves in a competitive landscape.Key Takeaways:Strategies for Creating Meaningful Experiences: Learn practical steps to start creating impactful constituent experiences, from conducting experience inventories to journey mapping, ensuring these experiences align with institutional mission and values.Insights into the 4Es Model: Discover RHB’s model of coherence, focusing on the four key areas—experience, expression, expectation, and effectiveness—that marketing departments need to master for greater institutional impact.Real-World Examples of Signature Experiences: Hear about successful initiatives, like the Summit at Agnes Scott College, that have significantly improved engagement and contributed to institutional success.Measuring the Impact of Experiences: Understand how to assess and measure the effectiveness of constituent experiences using various metrics and indicators, ensuring these experiences drive desired outcomes such as admissions, retention, and alumni engagement.Future Trends in Higher Education Marketing: Gain insights into upcoming trends and how colleges can prepare to stay ahead, focusing on digital transformation and integrating human-centered design to enhance overall constituent experiences.How to Structure Your Higher Ed Marketing Department for the Future: An RHB Guidebook.Guest Name: Rob Zinkan, Vice President for Marketing Leadership, RHBGuest Bio: Rob brings 25 years of experience in higher education leadership focused on reputation and resource development and intra-organizational alignment. He joined RHB in 2019 after nearly two decades at Indiana University in a variety of senior roles from campus-level vice chancellor to system-wide associate vice president. Rob holds a doctorate from Creighton University (his dissertation topic was higher education brand coherence), a master’s from Xavier University and a bachelor’s from Wabash College. A popular speaker, writer and advisor on higher education marketing and organization design, Rob is a former CASE commissioner (Commission on Communications and Marketing) and AMA Symposium for the Marketing of Higher Education committee member. He is co-author of the 2021 book What Makes a Strategic Plan ‘Strategic’? and is co-editor and contributor to Inside Higher Ed’s “Call to Action” blog. Rob also teaches graduate courses in both strategic communication and higher education leadership. - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
