The Future of Media, Explained - from Press Gazette

By: New Statesman Media Group
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  • Summary

  • Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.


    The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.


    If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.


    It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.



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    New Statesman Media Group
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Economics
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Episodes
  • London's Local News Renaissance with Jim Waterson

    London's Local News Renaissance with Jim Waterson
    Feb 20 2025

    With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline?


    London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024.


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    26 mins
  • Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner

    Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner
    Feb 6 2025

    Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million.

    She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right.

    In this masterclass interview she explains how publishers can supercharge their newsletter strategy.


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    27 mins
  • What works on Substack, how Youtube became newstube and why Harry took the cash

    What works on Substack, how Youtube became newstube and why Harry took the cash
    Jan 23 2025
    Bron Maher discusses Press Gazette's new ranking of the most lucrative titles on Substack, Charlotte Tobitt explains how and why publishers are currently so fixated on building their followings on Youtube and Dominic Ponsford shares his view on why Prince Harry decided to take News UK's cash rather than have his day in court with The Sun.

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    21 mins

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