What’s the role of spirit in a world driven by bottom lines and business metrics?

Today, Peter Winick sits down with Rusty Rueff, an accomplished investor, startup advisor, Co-Founder and Director at Alioth Talent and previously served under President Obama on his advisory committee for the Arts at the Kennedy Center, to discuss the crucial intersection of purpose and the workplace. Rueff, who has dedicated his career to empowering organizations and people, shares his belief that modern workplaces must recognize the holistic needs of their people—including the often-overlooked need for spiritual fulfillment.

Historically, work and personal lives were siloed. But today, companies are embracing the importance of physical and mental well-being, with gyms, wellness programs, and mental health support. Rueff believes the next frontier is integrating “spirit” into the workplace—not in a religious sense, but as a core part of personal meaning and motivation. Companies should aim to foster environments where employees feel committed, not just compliant.

But how can companies approach this without stepping into sensitive territory? Rueff advocates for open forums and inclusive resource groups that give employees a safe space to bring their full selves to work. By creating these avenues, organizations enable connection and belonging, helping employees build resilience, passion, and purpose.

Rueff’s latest book, The Faith Code: A Future-Proof Framework for a Life of Meaning and Impact, asks readers to explore their foundational beliefs. He challenges listeners to reflect on the “platform of their lives” and what they cherish most deeply. As he explains, while our bodies and minds may wane over time, our spirits have the power to grow stronger—right until the end.

Three Key Takeaways:

• The Spirit in the Workplace: Beyond physical and mental health, organizations should support employees’ spiritual well-being, fostering commitment and purpose rather than mere compliance.

• Inclusive Spaces for Authenticity: To empower employees to bring their whole selves to work, companies should create open forums and resource groups that celebrate diverse backgrounds and interests, cultivating belonging and connection.

• Reflecting on Life’s Platform: Rueff’s concept of the “platform of life” challenges individuals to identify what truly matters and holds lasting value. While physical and mental capacities may fade, nurturing the spirit can build resilience and strength that endures.

Rusty is changing lives by getting people to ask the right questions about their life. When it comes to Thought Leadership are you asking the right questions? Take a moment to check out this article by Peter Winick on Starting with the Problem, Not the Solution. It can make a huge difference in your work!