Leveraging Thought Leadership

By: Peter Winick and Bill Sherman
  • Summary

  • Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...
    Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved.
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Episodes
  • Saving the World Through Values-Driven Leadership | Rajeev Peshawaria | 609
    Nov 23 2024

    What if the key to saving the planet wasn’t more regulations or money, but a new kind of leadership?

    Rajeev Peshawaria, CEO of Stewardship Asia Centre and author of
    "Sustainable Sustainability: Why ESG is Not Enough" and "Too Many Bosses, Too Few Leaders: The Three Essential Principles You Need to Become an Extraordinary Leader", joins Bill Sherman on Leveraging Thought Leadership to discuss how his career pivoted from financial services to championing climate responsibility and social sustainability. He shares how a career in HR and leadership
    development revealed the limits of conventional approaches and sparked his passion for Steward Leadership—a model built on purpose, values, and a long-term perspective.

    Rajeev’s research into over 100 global companies found a surprising pattern. Organizations thriving while solving environmental and social challenges weren’t driven by financial incentives or regulations. Instead, they were guided by a values-based approach rooted in independence, long-term thinking, ownership of today’s challenges, and creative resilience. These principles formed the backbone of the Steward Leadership model, a framework that marries purpose with profitability and proves businesses can do well by doing good.

    Spreading this message has been both strategic and successful.
    Rajeev’s team collaborates with governments, business schools, and agencies worldwide to promote Steward Leadership. By showcasing companies with decades-long track records of balancing profit with purpose, they’ve captured attention and inspired action. Leaders are drawn to the idea that societal impact and business success are not in conflict but can amplify each other.

    Rajeev’s vision for the future is bold yet focused. By influencing
    just 20% of the leaders they reach, the Stewardship Asia Centre aims to create a ripple effect powerful enough to drive global change. With a clear-eyed embrace of the 80/20 rule, Rajeev is betting that a minority of committed leaders, armed with the right values, can shift the trajectory of businesses—and the world.

    Three Key Takeaways:

    • Leadership, Not Incentives, Drives Sustainability: Successful
    companies solving environmental and social challenges aren’t motivated by regulations or financial incentives. Instead, they operate from a values-driven leadership model rooted in purpose, long-term thinking, and a commitment to societal impact.

    • The Four Pillars of Steward Leadership: The Steward Leadership model is built on four principles: independence (the belief that helping society benefits business), long-term thinking (beyond quarterly gains), ownership of challenges (profit while solving problems), and creative resilience (innovating to address global issues).

    • The 20% Ripple Effect: Rajeev’s strategy focuses on influencing just 20% of leaders touched by his work. Leveraging the 80/20 rule, he believes this minority of purpose-driven leaders can create a powerful ripple effect, transforming businesses and society for the better.

    Rajeev not only understands what type of leaders we need, but he knows how to find them. As a thought leader can you clearly describe your ideal client? If you're not sure make sure to read this article by Thought Leadership Leverage CEO Peter Winick for tips on getting a clear picture.

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    31 mins
  • Lead with Empathy, Speak with Candor | Kim Scott | 608
    Nov 21 2024

    What happens when you mix radical candor with thought leadership?

    In this episode of Leveraging Thought Leadership, Peter Winick sits down with Kim Scott, author of "Radical Candor" and "Radical Respect" to explore how leaders can communicate effectively, especially when giving tough feedback. They discuss the importance of honesty, compassion, and clarity in leadership communication, showing how these principles can strengthen relationships and drive results.

    Kim shares her insights on creating a culture of trust and transparency within organizations. She emphasizes that when leaders genuinely care about their team members, their feedback becomes a tool for growth, not criticism. Through real-world examples, Peter and Kim illustrate how radical candor isn’t just about being direct—it’s about balancing empathy with honesty to unlock true potential.

    The conversation dives deep into the challenges leaders face when giving feedback, especially in high-pressure situations. Kim highlights the power of giving both praise and constructive criticism in a way that motivates and encourages continuous improvement. Peter and Kim also explore the nuances of how feedback can be tailored to different personalities, making it more effective and impactful.

    If you're looking to elevate your leadership communication and build stronger teams, this episode offers actionable insights. Kim’s advice is clear: to lead effectively, you must care deeply, speak honestly, and encourage your people to grow without fear of failure. A must-listen for anyone looking to strengthen their leadership style.

    Three Key Takeaways:

    • Balancing Care with Candor: Leaders achieve greater impact when they provide honest feedback with empathy. This mix of care and candor builds trust and encourages open communication within teams.

    • Authentic Relationships Drive Success: Authenticity isn’t optional. Leaders who connect genuinely with their teams—seeing them as people, not just employees—create an environment where trust and motivation thrive.

    • Results and Relationships Are Partners: Effective leaders focus on both outcomes and relationships. By fostering a culture of accountability and respect, leaders help their teams excel and feel valued.

    Entering the world of thought leadership without a strategy and finding success like Kim did isn't common. Check out this article by Leveraging Thought Leadership CEO Peter Winick for tips on getting your strategy, tactics, and goals aligned early!

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    21 mins
  • Navigating the Complex World of Veterans’ Benefits | Dr. Paul R Lawrence | 607
    Nov 17 2024

    What drives someone to write a book that is both hard to create and has a deep impact?

    For Dr. Paul R. Lawrence, former Under Secretary for Benefits and author of Veterans Benefits for You: Get What You Deserve, it was a blend of personal experience and a dedication to help veterans understand and claim their benefits. Lawrence’s career in public administration gave him first hand insight into veterans’ needs. From managing government responsibilities to engaging directly with veterans, he saw the gap between the benefits available and the information veterans had access to. This realization fueled his decision to write a book that’s accessible, concise, and targeted to help 90% of veterans navigate their benefits with ease.

    Creating a straightforward guide for veterans wasn’t simple. Lawrence focused on breaking down complex government processes into easy-to-understand language, with actionable steps veterans could take immediately. By simplifying the typical benefit journey for most veterans, he created a tool that addressed the most common needs without overloading readers with unnecessary details. This clarity made his book not just popular but also essential for the very people he aimed to serve.

    Lawrence’s time in office revealed another key insight: veterans want fast, actionable answers. During his tenure, he regularly met with veterans, both in person and through massive virtual town halls reaching up to 5.7 million individuals nationwide. By actively listening to veterans’ questions and frustrations, he fine-tuned his approach, ensuring his message resonated at both individual and large-scale levels. This commitment to direct communication shaped his book’s impact and expanded his reach far beyond traditional avenues.

    The success of his book has inspired Lawrence to think bigger. He’s now exploring veteran employment, seeing a critical need for more research and resources in this area. With the increasing numbers of veterans out of the labor force, Lawrence wants to understand and address this trend. He’s considering a follow-up that could dive deeper into solutions for veteran employment challenges—a topic he believes might resonate even more widely.

    Three Key Takeaways:

    • Simplifying Complexity: Lawrence’s book translates complex government processes into accessible, action-oriented information that 90% of veterans can use. His goal was to cut through bureaucratic jargon, making benefits understandable and actionable for veterans.

    • Listening to Needs: Through direct interactions, both in person and virtually, Lawrence learned that veterans prioritize quick, clear answers. His approach to outreach—whether at VFW halls or in large-scale virtual town halls—helped him fine-tune his messaging and address veterans' most pressing questions.

    • Expanding Impact: Beyond benefits, Lawrence is shifting his focus toward veteran employment, recognizing a gap in support. By researching why many veterans are leaving the labor force, he aims to create resources and solutions for this underserved area.

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    33 mins

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