This week we are diving DEEP into all things networking for wedding pros!

Do you love networking? Hate it? Avoid it at all costs? Whatever the case, this episode is for you!

Listen in on my presentation from the Book More Weddings Summit where I break down the benefits of networking, my best tips and tricks, and most importantly how to set yourself a part and build meaningful relationships to GROW your business.

Get my FREE networking guide here! https://mailchi.mp/d3d2e09566b8/networking

Let's Connect: Instagram | Web | Email

On this week's episode, Becky sits down with Adrienna McDermott of Ava & The Bee to chat all things SEO for wedding pros. Adrienna breaks down SEO, why it's essential for wedding pro success, and what we can be doing today to increase our chances of ranking higher on Google for our desired keywords. She reminds us that SEO is a long game and that we shouldn't expect results overnight.

• SEO is about telling Google what your website is about and who you serve
• Optimize your website with meta titles and descriptions, structured headers, and a Google Business listing
• The best website platforms for SEO are WordPress, Showit, and Squarespace
• Use Google Analytics to track your website's performance
• SEO is a long-term strategy that requires consistent effort and updates

• "SEO is simply telling Google what we want Google to know about you."
• "Your website is your salesperson. That is what you are paying me to do, to get more website traffic to convert."
• "73% of luxury wedding couples and 71% of ultra luxury found at least one of their vendors from an internet search last year."

• Not every wedding professional needs to strive for the luxury wedding market as the ultimate goal.
• The vast majority of weddings are not in the luxury market.
• Luxury does not always equal success in the wedding industry.
• Providing a luxury level of service is more important than solely pursuing luxury clients.

Let's connect! Find us on: Instagram | Threads | Web | Email

Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career!

This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience? Make sure to check out their offerings!

Have you ever thought about growing a team, but were too scared to trust someone else with this business that you've built from the ground up? This week's episode is for you! Learn how to avoid burnout by taking the leap to scale your biz, with Jess Aiken of the Planner's Perspective and Wedding Company of Williamsburg.

Jess shares her journey in the wedding planning industry, from starting as an intern to building a multi-6-figure wedding planning company with 12 employees. She emphasizes the importance of having a supportive team and the challenges of transitioning from a solopreneur to managing a large team. Jess also discusses her vision for her educational brand, Planner's Perspective, and the focus on percent-based pricing for planners. She shares insights on how she built her team, starting with her current assistants and training them to become lead planners. Jess also shares how she handles the pay structure for her team and how she manages a large team by using workflows and automations.

Key Takeaways

• Building a supportive team is crucial for scaling a wedding planning business.
• Transitioning from a solopreneur to managing a team requires overcoming the fear of delegating and trusting others.
• Percent-based pricing can be a beneficial pricing model for wedding planners.
• Starting with current assistants and training them to become lead planners can be an effective way to build a team.
• Automating workflows and creating templates for emails and processes can streamline operations and ensure consistent service.
• Building a team requires relinquishing control and trusting others to deliver a high level of service.
• Understanding the financial aspects of the business, including cash flow and profitability, is essential for sustainable growth.
• Changing the language from 'I' to 'we' in marketing materials and client communications helps create the perception of a team and instills confidence in potential clients.

Connect with Jess!

The Planner's Perspective: Website Instagram Free Facebook community group

Wedding Co of Williamsburg: Website Instagram

Event Crush on instagram www.eventcrush.com Mentorship for new & aspiring planners

This episode was edited and produced by Ace Sound Design.

In this episode, Becky shares a recent wedding day experience and her main takeaways from it, which came down to staying calm when things didn't go as planned and having a positive energy on a wedding day despite the circumstances! She also discusses handling things behind the scenes as much as possible and not bringing situation to couples unless it's absolutely necessary.

Becky emphasizes the significance of being a calm and positive presence on the wedding day, as it can greatly impact the overall atmosphere and experience for everyone involved. It's always good to ask ourselves... what kind of energy are we bringing to the wedding day? Hopefully it's a positive, joyful, helpful energy!

Book More Weddings FREE Virtual Summit!! August 19th-23rd

Grab your free ticket here!

Event Crush Wedding Planner Mentorship - now open!

Ace Sound Design, our amazing podcast production company

Let's connect!

www.eventcrush.com becky@eventcrush.com @eventcrush on Instagram

In this week's solo episode, Becky sits down to chat about all things ghosting in the wedding industry. What is it, why is it happening, and what can we do about it!? She also discusses how ghosting isn't strictly happening from couple to vendor, it's also happening from vendor to couple AND from vendor to vendor! Ghosting isn't going away any time soon, so we need to learn how to deal with it and learn how to prevent it to the best of our ability. Becky ends the episode with a note of encouragement and a reminder that there is only so much we can control, including our response to ghosting.

• Ghosting is a common occurrence in the wedding industry, where couples reach out to vendors but never respond after the initial contact or even after the initial consultation.
• Vendors can prevent ghosting by being clear in their communication, providing clear next steps, and making it easy for couples to take the next action.
• Following up with potential clients is essential to prevent ghosting, as couples may be busy or distracted and need a gentle reminder.
• Ghosting can happen from both vendors and couples, and it's important for vendors to be understanding and not take it personally.
• Quick response times and clear communication are key to standing out among the many options couples have when planning their wedding.

Resources mentioned in this episode:

• The "Magic Email"
• Own Your Business podcast with Sam Jacobsen
• The Wedding Business Solutions podcast with Alan Berg

Let's connect! Find us on: Instagram | Threads | Web Email: becky@eventcrush.com

Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career and start your business with confidence.

This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience? Make sure to check out their offerings!

• Attract and book the right clients while building a business that provides freedom and flexibility.
• Break down your marketing plan into five key components: goal, ideal client, messaging, strategy, and evaluation.
• Separate CEO and worker bee roles to make strategic decisions and focus on implementation.
• Join the Book More Wedding Summit to learn strategies for booking more clients in the wedding industry.

• Evolve Your Wedding Business
• Evolve Your Wedding Business Podcast
• Evolve Your Wedding Business on Instagram

1. Learn to wake up early! Go to bed sooner (leave the binge watching Netflix behind and swap it with a productive morning routine)
2. Use a meal planning app like eMeals paired with Walmart+ (or another grocery/delivery app) to simplify meal preparation and grocery shopping each week.
3. Use a project/task management system like Asana to keep track of tasks both in your personal and professional life, never missing a detail again.
4. Keep a tidy workspace, which can improve productivity and create a sense of calm.
5. Consider outsourcing non-business tasks and responsibilities to free up time and reduce stress (house cleaning, landscaping, meal prep, house projects, etc).

Resources mentioned in this episode:

eMeals Walmart+ Asana

Previous episodes mentioned: Thriving in the Wedding Industry While Starting a Family with Life in Letters You Can't Do it All (and That's Okay) with Darcy Warden My Favorite Tools for Wedding Pros

Keywords: productivity, life hacks, waking up early, meal planning, grocery shopping, project management, tidy workspace, outsourcing, wedding pros, wedding professionals, wedding industry

Let's connect! Find us on: Instagram | Threads | Web

Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career!

This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience? Make sure to check out their offerings!