• The Event: Crushed Podcast for Wedding Pros

  • By: Becky Hart
  • Podcast

The Event: Crushed Podcast for Wedding Pros

By: Becky Hart
Listen for free

  • Summary

  • Are you a wedding pro ready to ’crush it’ in life and business? Each week on the Event: Crushed podcast, we’ll be chatting about all things wedding industry, entrepreneurship, and how to take our businesses to the next level with practical advice and real life stories from someone who has been in it for over a decade, along with expert guests! Host Becky Hart has owned her PNW wedding + event planning company Event Crush since 2012, has bought and sold a rental business, and leads one of the longest-running wedding pro networking groups in Oregon. She is excited to share her expertise and bring on amazing guests to discuss topics such as social media, burnout, growing a team, vendor relationships, work/life balance, and so much more. Tune in each Friday for a new episode!
    Copyright 2024 All rights reserved.
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Leadership Economics
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Episodes
  • Ep. 22: Network like a (Wedding) Pro

    Ep. 22: Network like a (Wedding) Pro
    Sep 20 2024

    This week we are diving DEEP into all things networking for wedding pros!

    Do you love networking? Hate it? Avoid it at all costs? Whatever the case, this episode is for you!

    Listen in on my presentation from the Book More Weddings Summit where I break down the benefits of networking, my best tips and tricks, and most importantly how to set yourself a part and build meaningful relationships to GROW your business.

    Get my FREE networking guide here! https://mailchi.mp/d3d2e09566b8/networking

    Let's Connect: Instagram | Web | Email
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    48 mins
  • Ep. 21: Demystifying SEO for Wedding Pros with Adrienna of Ava & the Bee

    Ep. 21: Demystifying SEO for Wedding Pros with Adrienna of Ava & the Bee
    Sep 13 2024

    On this week's episode, Becky sits down with Adrienna McDermott of Ava & The Bee to chat all things SEO for wedding pros. Adrienna breaks down SEO, why it's essential for wedding pro success, and what we can be doing today to increase our chances of ranking higher on Google for our desired keywords. She reminds us that SEO is a long game and that we shouldn't expect results overnight.

    Key Takeaways
    • SEO is about telling Google what your website is about and who you serve
    • Optimize your website with meta titles and descriptions, structured headers, and a Google Business listing
    • The best website platforms for SEO are WordPress, Showit, and Squarespace
    • Use Google Analytics to track your website's performance
    • SEO is a long-term strategy that requires consistent effort and updates
    Sound Bites
    • "SEO is simply telling Google what we want Google to know about you."
    • "Your website is your salesperson. That is what you are paying me to do, to get more website traffic to convert."
    • "73% of luxury wedding couples and 71% of ultra luxury found at least one of their vendors from an internet search last year."
    Chapters 00:00 Introduction and Background 05:07 Understanding SEO and Its Importance 08:46 Optimizing Your Website for SEO 10:35 The Role of SEO in Attracting Luxury Wedding Couples 13:07 Meta Titles and Descriptions 14:57 Header Structure and User Experience 17:32 SEO on Social Media Platforms 25:04 SEO for Google vs. Other Platforms 27:41 Tips for Improving SEO 32:35 Services Offered by Ava and the Bee Connect with Adrienna! Ava and The Bee Website | Ava and The Bee on Instagram Ava and the Bee is an in-house marketing agency for wedding professionals ready for inclusive, results-driven marketing that creates freedom in their business and cultivates a client experience before couples ever start the conversation. Thanks for tuning into another episode. We love hearing from you! Shoot us a DM on instagram and let us know what you thought about this episode, or take a screenshot and share it on your story and be sure to tag @eventcrush and @avaandthebee. See you next week!
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    35 mins
  • Ep. 20: Should the Luxury Market be the End Goal for Every Wedding Professional?

    Ep. 20: Should the Luxury Market be the End Goal for Every Wedding Professional?
    Aug 30 2024
    In this short solo episode, Becky discusses the obsession the wedding industry seems to have with the luxury market, and she questions whether it should be the ultimate goal for every wedding pro to serve luxury clientele. Becky emphasizes that luxury does not always equal success, and that it is very possible to run a successful wedding business while not serving the luxury market. She shares about a "sweet spot" that she has found in serving clients with budgets that are under the $100k mark but where clients are laid back, trusting of their vendor team, and still care about the details and the guest experience. She encourages wedding professionals to focus on providing a luxury level of service rather than solely pursuing luxury clients. Key Takeaways
    • Not every wedding professional needs to strive for the luxury wedding market as the ultimate goal.
    • The vast majority of weddings are not in the luxury market.
    • Luxury does not always equal success in the wedding industry.
    • Providing a luxury level of service is more important than solely pursuing luxury clients.

    Let's connect! Find us on: Instagram | Threads | Web | Email

    Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career!

    This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience? Make sure to check out their offerings!

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    13 mins

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