• "The E-Myth Revisited" by Michael E. Gerber

  • Oct 10 2024
  • Length: 12 mins
  • Podcast

"The E-Myth Revisited" by Michael E. Gerber

Listen for free

View show details

  • Summary

  • "The E-Myth Revisited" by Michael E. Gerber explores the reasons why most small businesses fail, and how to create a successful one. Gerber argues that many entrepreneurs fall into the trap of becoming a "technician", focusing solely on the work they love, neglecting crucial management and marketing aspects. He suggests that small business owners should view their business as a "product", a system to be replicated, rather than simply a means to do their technical work. To build a successful business, owners need to adopt an "Entrepreneurial Perspective", focusing on long-term vision and strategic development. This includes systematizing operations, quantifying results, and orchestrating processes to ensure predictable and consistent outcomes. Gerber emphasizes the importance of understanding the customer's needs, creating a compelling brand identity, and building a solid marketing strategy. Ultimately, the book provides a practical framework for small business owners to transform their businesses from a "job" into a thriving enterprise.
    Show More Show Less
Economics
Show More Show Less

What listeners say about "The E-Myth Revisited" by Michael E. Gerber

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.