"The E-Myth Revisited" by Michael E. Gerber explores the reasons why most small businesses fail, and how to create a successful one. Gerber argues that many entrepreneurs fall into the trap of becoming a "technician", focusing solely on the work they love, neglecting crucial management and marketing aspects. He suggests that small business owners should view their business as a "product", a system to be replicated, rather than simply a means to do their technical work. To build a successful business, owners need to adopt an "Entrepreneurial Perspective", focusing on long-term vision and strategic development. This includes systematizing operations, quantifying results, and orchestrating processes to ensure predictable and consistent outcomes. Gerber emphasizes the importance of understanding the customer's needs, creating a compelling brand identity, and building a solid marketing strategy. Ultimately, the book provides a practical framework for small business owners to transform their businesses from a "job" into a thriving enterprise.

"Outliers" by Malcolm Gladwell examines the factors that contribute to success. Gladwell argues that success is not solely based on innate talent or individual effort, but is instead shaped by a combination of cultural, historical, and social forces. He explores various examples, including the Beatles’ rise to fame, the unique success of Asian students in mathematics, and the disproportionate number of elite hockey players born early in the year. Gladwell also discusses the role of cultural legacies, such as the "culture of honor" prevalent in certain regions of the United States and the influence of rice cultivation on mathematical ability in Asia. He challenges conventional wisdom about success, emphasizing that the "outlier" is often a product of a specific set of circumstances and advantages, rather than a truly exceptional individual.

"Start With Why" by Simon Sinek explores the importance of understanding and communicating an organization’s purpose, or “Why,” to its employees, customers, and the public at large. Sinek argues that a clear sense of “Why” is essential for building trust, loyalty, and lasting success. He emphasizes the role of leadership in establishing and embodying the organization’s “Why” and suggests that companies that focus on communicating their “Why” rather than just their products or services are more likely to inspire and motivate. Through various examples, he illustrates how organizations with a clear “Why” can create a more engaged and passionate workforce, attract loyal customers, and even drive social change.