The Dirty Heifers

By: Margaret Connor
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  • Summary

  • Get ready to laugh, learn, and lather up with The Dirty Heifers, the ultimate podcast for soap makers, crafters, and small business enthusiasts! Hosted by Margaret from Warm and Fuzzy Soapery, Jessie from Country Lather Soapworks, and Shauna from Bawauna Bath and Body. This trio of entrepreneurial experts dives deep into the soapy suds of running a small business. From crafting tips and market trends to the challenges and triumphs of creative entrepreneurship, The Dirty Heifers delivers candid conversations, hilarious stories, and valuable insights to inspire and empower makers everywhere. Tune in and join the herd!
    Margaret Connor 2024
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Episodes
  • Episode 2: The TikTok Ban and What It Means For Small Businesses

    Episode 2: The TikTok Ban and What It Means For Small Businesses
    Jan 9 2025

    Summary

    In this episode of the Dirty Heifers podcast, hosts Margaret, Jessie, and Shauna discuss the potential TikTok ban and its implications for small businesses. They explore how TikTok has transformed their businesses, the political landscape surrounding the ban, and the steps they are taking to prepare for potential changes. The conversation highlights the importance of adaptability in the face of uncertainty and the need for small business owners to build their own audiences beyond social media platforms.

    Takeaways

    • TikTok has been a game changer for small businesses.
    • The potential TikTok ban raises concerns about data privacy.
    • Small business owners need to prepare for the worst-case scenario.
    • Building an email list is crucial for owning your audience.
    • Platforms like Pinterest can drive sales effectively.
    • The economic impact of the TikTok ban could be in the billions.
    • Creators rely on TikTok for their livelihoods.
    • The ban could lead to a mass exit to other platforms.
    • Authenticity in storytelling is key to connecting with audiences.
    • Small business owners are resilient and will adapt to changes.

    Chapters

    00:00 Introduction and Technical Difficulties

    00:32 Creative Sign-Offs and Final Preparations

    00:32 The Impact of TikTok on Small Businesses

    01:32 Lobbying Against the TikTok Ban

    06:56 The Political Landscape Surrounding TikTok

    09:41 Concerns Over Data Privacy and Business Viability

    11:23 The Future of Social Media Post-Ban

    13:02 Navigating Social Media Changes

    14:46 The Impact of TikTok on Small Businesses

    17:17 Preparing for the Future

    20:19 Exploring Alternative Platforms

    23:04 The Broader Implications of a TikTok Ban

    25:00 Dirty Heifers intro with bubbles and cow.mp4
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    25 mins

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