Episodes

  • Episode 22 - Bumper Digital News & Brand Highlights

    Episode 22 - Bumper Digital News & Brand Highlights
    Oct 26 2017
    It's a bumper edition this week to summarise the last month's developments in digital including some tests on Facebook's news feed, instagram's latest user stats, the introduction of 280 characters on Twitter, vandalism in Snapchat and much more. Kate also highlights great brand activity that she has seen. See all the relevant links on the companion page http://katehamer.com/the-digital-download-podcast/episode-22/ Tweet @KateHamerLtd with any questions or feedback.
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    41 mins
  • Episode 21 - Digital News & Brand Highlights

    Episode 21 - Digital News & Brand Highlights
    Sep 18 2017
    Kate summarises the week's digital news including some more Facebook developments, Instagram's changes to video autoplay, What's App testing an unsend feature, Apple's keynote and more. She also looks at some of the best brand activities of the week. Check out the companion page at Katehamer.com for all the relevant links and items discussed. And tweet @KateHamerLtd or email Kate@katehamer.com with any feedback.
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    26 mins
  • Episode 20 - Digital News, Influencer Marketing & User Participation

    Episode 20 - Digital News, Influencer Marketing & User Participation
    Sep 10 2017
    The Digital Download is BACK! After an all too long break, Kate summarises the week's digital news including some Facebook developments, Twitter's new terms of service, Snapchat's move into news, Google's new AR platform and more. She also looks at some of the best brand activities of the week and gives advice on social campaigns that solicit user participation. For all the useful links, see the companion page http://katehamer.com/the-digital-download-podcast/episode-20/
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    27 mins
  • Episode 19 - Digital News, Filter Bubbles & Christmas

    Episode 19 - Digital News, Filter Bubbles & Christmas
    Nov 14 2016
    It's another bumper addition after a two week break. Kate discusses developments to advertising for Facebook Messenger bots, new features for instagram stories, the future of Vine, the launch of Snap Inc's Spectacles and more. She looks at the impact social media had on expectations of the outcome of the Presidential Election. She reviews some of the latest Christmas advertising campaigns and ends with a piece by Jerry Daykin on digital disruptors becoming more traditional in their approach. All of the content and links covered in the podcast can be found here http://katehamer.com/the-digital-download-podcast/episode-19/
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    40 mins
  • Episode 18 - Digital News & Advertising Developments

    Episode 18 - Digital News & Advertising Developments
    Oct 31 2016
    This week it's a bumper edition after a week's break. Kate discusses the launch of Facebook Blueprint for journalists, Facebook Live, Streaming, Instagram's move into live video, Twitter's quarterly earnings, the demise of Vine, the growth of Pinterest and more. She also features a section on advertising developments. And ends with a round up of some great brand activity. All links can be found on the companion page here http://katehamer.com/the-digital-download-podcast/episode-18/ The next show will be released on 14th November 2016. Please tweet any feedback to @KateHamerLtd
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    28 mins
  • Episode 17 - Digital News & Thoughts on Retargeting

    Episode 17 - Digital News & Thoughts on Retargeting
    Oct 17 2016
    This week Kate reviews the digital news including the launch of Facebook Workplace, Mark Zuckerberg's Oculus Rift demo, Twitter's Customer Service Study and Google's development of a mobile index. She also discusses some interesting articles she has read around advertising options out of home and Keith Weed (Unilever's CMO) thoughts on digital talent. She ends with some thoughts on retargeting and what not to do. All images and videos discussed can be found on the companion page http://katehamer.com/the-digital-download-podcast/episode-17/ Send any feedback on Twitter to @KateHamerLtd or by email to Kate@KateHamer.com
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    29 mins
  • Episode 16 - Digital News & Brand Use of Social Media

    Episode 16 - Digital News & Brand Use of Social Media
    Oct 10 2016
    Kate reviews the week's digital news including the discussions around Facebook's miscalculation of average video viewing time, Facebook's launch of a new events app and marketplace, Twitter video, Pinterest promoted video, Snap Inc's potential IPO and Made By Google's launch. She ends the show with a look at some brand campaigns and tactical activity on social media including Emirates upgrading a YouTube influencer to First Class and benefiting from 20m video views! She also reviews some of the developments in sports broadcasting on social platforms and in Virtual Reality. All the content covered in the podcast can be found on the companion page here http://katehamer.com/the-digital-download-podcast/episode-16/ Let Kate know what you think on Twitter @KateHamerLtd or by email to kate@katehamer.com
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    36 mins
  • Episode 15 - Digital News & Twitter Myths Busted

    Episode 15 - Digital News & Twitter Myths Busted
    Oct 3 2016
    This week Kate reviews the latest digital news including Twitter introducing the ability for everyone to curate their own Moments, Meerkat's rebrand and re-purpose to HouseParty and Google's developments to analytics. She gives some examples of great work from brands and ends with a blog written by Jerry Daykin busting Twitter myths for Marketers. All the items discussed can be seen visually on the companion page http://katehamer.com/the-digital-download-podcast/episode-15/ Tweet @KateHamerLtd with any feedback
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    27 mins