• Episode 16 - Digital News & Brand Use of Social Media

  • Oct 10 2016
  • Length: 36 mins
  • Podcast

Episode 16 - Digital News & Brand Use of Social Media

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  • Summary

  • Kate reviews the week's digital news including the discussions around Facebook's miscalculation of average video viewing time, Facebook's launch of a new events app and marketplace, Twitter video, Pinterest promoted video, Snap Inc's potential IPO and Made By Google's launch. She ends the show with a look at some brand campaigns and tactical activity on social media including Emirates upgrading a YouTube influencer to First Class and benefiting from 20m video views! She also reviews some of the developments in sports broadcasting on social platforms and in Virtual Reality. All the content covered in the podcast can be found on the companion page here http://katehamer.com/the-digital-download-podcast/episode-16/ Let Kate know what you think on Twitter @KateHamerLtd or by email to kate@katehamer.com
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