The Define Marketing Podcast

By: The Define Marketing Podcast
  • Summary

  • Join hosts Martin and Tabitha Mills on The Define Marketing Podcast, where we dive deep into the world of marketing and website development tailored specifically for the Australian business market. Whether you're a small business owner, an entrepreneur, or a marketing professional, our podcast delivers actionable insights, expert interviews, and practical tips to help you navigate the ever-evolving digital landscape. From mastering WordPress web design and e-commerce strategies to optimizing your brand's online presence, Martin and Tabitha share their 25+ years of industry experience to empower you to achieve your business goals. Tune in and discover how to elevate your marketing game and build a stronger, more successful online presence!
    © 2024 The Define Marketing Podcast, All rights reserved.
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Episodes
  • Creating Compelling Videos to Drive Business Growth
    Sep 11 2024

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    Can video marketing really revolutionize your business and skyrocket your sales? Join Tabitha on the Define Marketing Podcast as she uncovers the transformative power of video content in your marketing strategy. From tutorials that position you as an industry expert, to behind-the-scenes looks that humanize your brand, and customer testimonials that serve as powerful social proof, this episode is packed with actionable insights. Learn how to create and promote various types of video content that not only engage but convert your audience.

    Tabitha emphasizes the importance of high production quality, teaching you how to ensure your videos are visually appealing and professionally edited to capture maximum attention. With tips on promoting your videos through social media, your website, and email marketing, this episode provides a comprehensive guide to leveraging the versatility of video marketing. Whether you're on camera or using product images with voiceovers, discover how to enhance engagement and drive conversions. Tune in for these valuable insights and elevate your marketing game to the next level!

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    3 mins
  • Boosting Your SEO with Well-Crafted Blog Posts
    Sep 4 2024

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    Ever wondered how to create blog content that doesn't just fill space but drives real traffic and builds trust with your audience? Join Tabitha from the Define Marketing Podcast as she reveals the secrets to high-quality blogging that can revolutionize your marketing strategy. Discover how to use keyword research tools to pinpoint topics that truly matter to your audience and learn the art of structuring your posts for maximum readability and engagement. Tabitha delves into the concept of content pillars—four main areas that provide consistent value to your clients—and teaches you how to craft blog posts that answer pressing questions, address pain points, and offer insightful advice.

    We'll discuss practical techniques for boosting your SEO with well-crafted blog content and share tips on promoting your posts across multiple channels. Learn why it's crucial to focus on your audience's interests, avoid keyword stuffing, and consistently share your content on social media, newsletters, and even podcasts to expand your reach. Tune in to this episode for actionable tips from Define Marketing and start elevating your content game today!

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    2 mins
  • Elevate Your Email Open Rates with Proven Methods
    Aug 28 2024

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    Is your email marketing strategy feeling a bit stale? Unlock the secrets to revitalizing your campaigns with our latest episode of the Define Marketing Podcast! I'm your host, Tabitha, and today we're uncovering the must-know tips and advanced strategies that will transform your email marketing efforts. From building a high-quality, targeted email list using effective sign-up forms to mastering the art of engaging subject lines, we break down the essential elements that keep your audience hooked and your open rates soaring.

    But that's not all—get ready to dive into the power of segmentation and automation. We'll show you how to tailor your content for specific audience segments and utilize automation tools to send timely emails based on user behavior. Plus, learn the art of A-B testing to optimize every aspect of your emails, ensuring you're always one step ahead. Join us as we explore these insights and more, helping you elevate your email marketing game to new heights. Don't miss out on the chance to turn your emails into powerful engagement tools!

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    2 mins

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.