Kelley Earnhardt Miller is back for another session of the Business of Motorsports with longtime sports marketing executive Steve Uline. With the recent announcement that JR Motorsports had secured the rights to the DEI-Styled number 8 and plan to run the iconic Budweiser red paint scheme at the South Carolina 400 in a new partnership with Anheuser-Busch, Kelley wanted to chat with the mastermind and driving force behind the memorable sponsorship campaign. Steve fills listeners in on his journey to becoming a sports marketing director, which involved stints in the service industry before coming on at Anheuser-Busch as a director for Bud Sports TV. He admits that he applied for the position in sports marketing several times before finally getting the job, a process that took eight years. He and Kelley relate on the value of exposure and experience in the workforce and how that prepares you for any situation encountered in professional settings.

Steve explains how the Dale Earnhardt Jr. and Anheuser-Busch partnership came to be, which took the place of a longtime deal with Hendrick Motorsports. After the Bud car at Hendrick was underperforming, the company began looking for a new driver to get behind and realized that Dale Jr. was making his way through the NASCAR ranks at a rapid pace. Kelley and Steve talk about how Dale grew into the role as a brand ambassador and how his level of stardom elevated Budweiser back into relevancy in the beer market. Steve shares several hilarious stories from the Bud-8 days and still considers the campaign to be his finest achievement in his sports marketing career.

The racing off season might be here, but Dale Earnhardt Jr. is back in the studio for a bonus edition of Dirty Air. He is joined by his wife Amy and the rest of the Download crew to start to prepare for the holiday season:

• The Mike Tyson fight
• The Bud 8 race is upon us
• When is it acceptable to listen to Christmas music?
• Earnhardt household Christmas Eve traditions
• What do Isla and Nicole want from Santa this year?
• What’s on the menu for Thanksgiving?
• Preparing the fifth wheel for Florence this weekend
• The Hellmann's Tailgate Draft

The first episode of Herm & Schrader is here! Join hosts Kenny Wallace and Kenny Schrader as they bring you laughter, heartfelt moments, and all the stories you’ve been waiting for. From the latest NASCAR news and dirt racing updates to personal stories only these two can tell, this episode has it all.

Catch their full recap of Championship Weekend, including Joey Logano’s third championship win, Justin Allgaier’s hard-fought Xfinity Series title, and all the controversies fans are buzzing about. Switching gears from NASCAR, they dive into the action at the Dirt Racing World Finals and reflect on Bobby Allison’s legacy and the grit it takes to race at the highest levels. They also explore what it takes to move between different racing series, highlighting the camaraderie in motorsports and the importance of following NASCAR’s rules.

Plus, it wouldn’t be Herm & Schrader without reliving some classic moments, like Schrader’s wild motorcycle trip to Las Vegas! Wrapping up with a thoughtful tribute to veterans and advice on embracing change, this episode is sure to make you laugh—and hit you in the feels.

Dale Earnhardt Jr. sits down with a legendary figure behind the scenes of motorsports, longtime car owner and sponsor Mike Curb. After falling in love with motorsports at an early age through the pages of Motor Trend and National Speed Sport News, Mike made the acquaintance of Cary Agajanian at an early age and began taking in races at the famed Ascot Park. Mike pursued an interest in music and when a song he wrote became a jingle for Honda, he dropped out of college and pursued commercial soundtracking full time. Mike simultaneously developed a recording company and a career in politics at the suggestion of Ronald Reagan, but his love for auto racing remained tried and true. He entered business with Agajanian owning local sprint cars, and the Curb-Agajanian Performance Group was born.

Mike’s entry into involvement in NASCAR is a fascinating tale that stems from longtime NASCAR executive Les Richter serving as a chairman on his campaign for Lieutenant Governor of California. At Les’ request, Mike and his wife attended the 1980 Cup season opener at Riverside as Grand Marshall and it was there that he was propositioned with the idea of becoming a sponsor for Dale Earnhardt. Mike also explains the events that lead to Curb Racing fielding a car for Richard Petty in 1984 and how the famed picture of Ronald Reagan landing at the Daytona 500 came to be. The interview covers Mike’s vast involvement in racing today, which includes co-ownership of NASCAR Truck championship winner Ty Majeski, his relationship with Ronald Reagan and his career in the music industry.

The NASCAR season has wrapped, and Dale Earnhardt Jr. returns from Phoenix with his now famous flag as a championship car owner in the NASCAR Xfinity Series. He is joined by special co-host TJ Majors to recap how the Championship battles played out, plus:

• The iRacing NASCAR game is in the works!
• Joey Logano has developed into a clutch, championship-caliber racer
• Does the championship race need to leave Phoenix?
• Phoenix is going to Phoenix
• Ryan Blaney’s impressive end-of-the-race drive
• Two champions call in - Justin Allgaier & Joey Logano
• Dale gives the two champs valuable advice on how to respond to text messages
• The NASCAR world mourns the loss of Bobby Allison

During the Ask Jr. segment, listeners sent in questions regarding:

• Advice for the pace car driver to avoid crashing at Phoenix
• Dale Jr.’s conversation with Martin Truex at Phoenix this past weekend

On this episode of DJD Reloaded, Dale Jr. digs into the controversy surrounding NASCAR’s recent penalties after the Martinsville race. With stakes high and tempers flaring, Dale breaks down what these penalties mean for the drivers, teams, and the integrity of the sport itself. Are these measures really a deterrent against future infractions?

Then, Carla Gebhardt is joined by Kenny Wallace to discuss his brand-new show and his partnership with Kenny Schrader, as they dive into what fans can expect from the first episode of the Herm & Schrader Podcast on Nov. 13. Plus, Dale Jr. welcomes his wife Amy for an Ask Amy segment, where Amy talks about seeing Taylor Swift in concert and shares advice on engagement party gifts, while Dale Jr. dives into some hilarious hunting adventures.

In anticipation for the NASCAR Championship weekend in Phoenix, Dale Earnhardt Jr. sits down with the NASCAR Xfinity Series Championship Four. AJ Allmendinger, Justin Allgaier, Cole Custer and Austin Hill enter the studio to air it all out ahead of the series finale race at Phoenix. They discuss:

• How will they race around each other at Phoenix?
• How will these four veterans handle the pressure?
• With a one-race-wins-all format, are they put in a box with how aggressive they have to be?
• What obstacles did each driver have to overcome this season to get to the Championship 4?
• What’s it like for new Champ 4 contender Austin Hill vs. the three drivers who have been here before?
• Who is the favorite this weekend?

Martinsville sure gave us plenty to talk about. After a controversial finish at Martinsville, Dale Earnhardt Jr. and his wife Amy are in the studio to preview the NASCAR Championship weekend at Phoenix and give their thoughts on everything that went down during the final laps in the Cup race.

• NASCAR made the right call with Christopher Bell
• Race manipulation is difficult to prove, is there a fix?
• Were Ross Chastain, Austin Dillon and Bubba Wallace playing defense?
• Race car manufacturers’ influence needs to be scrutinized
• How do you prevent race manipulation in the Playoffs format?
• Race winner Ryan Blaney calls in
• Who to bet on this weekend at Phoenix