In this episode of the D2Z Podcast, Brandon Amoroso sits down with Erik Huberman, the visionary behind Hawke Media and a driving force in modern marketing. As they delve into the transformative power of AI in marketing and the intricacies of managing expansive growth, Erik shares invaluable insights from his journey of turning entrepreneurial visions into substantial realities. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation offers a deep dive into leveraging AI for business innovation and the continuous evolution required to stay ahead in a dynamic market.

Here's what you'll learn:

🧠 The transformative impact of AI on marketing strategies and business operations.

📈 Strategies for effectively managing and scaling a multi-faceted marketing agency.

🚀 Real-life lessons on navigating the highs and lows of entrepreneurial growth.

💡 How to integrate AI technology to streamline and enhance marketing efforts.

🌐 The future of e-commerce and digital marketing platforms in an AI-driven world.

Timestamps

🎤 Introduction and Guest Background: (00:00:00)

💼 Foundation and Growth of Hawke Media: (00:02:05)

🤖 AI's Impact and Future in Business: (00:03:06)

📊 Developing and Integrating AI Tools at Hawke Media: (00:04:45)

🔍 Market Analytics and AI Advancements: (00:06:10)

🌐 Strategic Business Growth and AI's Role: (00:08:59)

📝 Business Strategy and Management Insights: (00:10:59)

🔧 Entrepreneurial Challenges and Realities: (00:15:08)

💡 Financial Management and Cost Control: (00:17:39)

🌍 Macro Changes in Investment and Market Dynamics: (00:25:54)

🔗 E-commerce Trends and Predictions: (00:30:04)

🤝 Investment Philosophy and Decision-making: (00:31:16)

Erik Huberman

LinkedIn - https://www.linkedin.com/in/erikhuberman/

Hawke Media - https://hawkemedia.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.

Here's what you'll learn:
🚀 The transformative journey from an intern to a CEO in the digital marketing space.📧 The importance and impact of focusing on lifecycle marketing rather than just paid channels.
🤹 Strategies for managing hypergrowth in a digital agency.
🔄 The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
🛠 Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
🎯 How specialization in certain industry verticals can amplify client success.
🌐 The future trends in digital marketing technologies and the shift towards platform consolidation.

Timestamps
🎤 Introduction and Background of Sammy Tran and BMO Media (00:00:00)
💼 Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
🚀 Transition from Middlesex to Starting BMO Media (00:02:02)
📈 Growth Strategies and Differences in Agency Focus (00:02:58)
🔄 Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
👥 Team Structure and Scaling at BMO Media (00:04:39)
⚖️ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
🎯 Specialization in Industry Verticals (00:06:53)
🌱 Future Growth Opportunities in Lifecycle Marketing (00:09:10)
🛠 Challenges with Platform Consolidation and Technology Evolution (00:14:15)

Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

Dive into the transformative world of experiential retail in this episode of the D2Z podcast with Brandon Amoroso and Mark Sandeno, CEO of Experiences App, a booking management Shopify app for merchants who want to create memorable, meaningful experiences for their customers.

Discover how memorable, bookable moments can elevate your brand and connect deeply with modern consumers who value experiences over products. A must-listen for retailers aiming to thrive in the Experience Economy!

Here's what you'll learn:

🛍️ How to transform standard retail environments into engaging spaces that forge lasting connections with consumers.

🎢 Insights into the "Experience Economy" and how it enhances the value of physical and digital consumer interactions.

🎉 The importance of creating memorable moments that resonate deeply with modern consumers, particularly Gen Z and Millennials.

🐐 Examples of unique experiential offerings that have successfully captivated audiences, from goat yoga to candle-making workshops.

🚀 Strategies for leveraging experiential retail to create a competitive edge and ensure brand longevity in a rapidly changing market.

Timestamps

🎙️ Introduction to Mark Sandeno and Experiential Retail (00:00:00)

🤝 The Role of In-Person Experiences in Marketing (00:06:37)

🔄 Generational Impact on Consumer Preferences (00:08:02)

📈 Expanding the Experience Economy Beyond Conventional Sectors (00:10:17)

🛠️ Strategic Application of Experiential Concepts in Retail (00:26:19)

📞 Closing Insights and Contact Details for Mark Sandeno (00:39:2)

Mark Sandeno

LinkedIn - https://www.linkedin.com/in/marksandeno/

Experiences - https://www.experiencesapp.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

Join Brandon Amoroso for a great discussion with Dan Moshkovich from Chargeflow on the latest D2Z podcast episode. They unravel the complexities of e-commerce chargebacks and how businesses can effectively manage them using advanced AI-driven solutions. Learn why early implementation of chargeback management systems is crucial and discover the potential impacts on your business’s financial health and operational efficiency.

Here's what you'll learn:

🔍 The Evolution of Fraud Prevention: How artificial intelligence has transformed fraud detection in e-commerce from basic rules to advanced predictive systems.

🛡️ The Concept of 'Friendly Fraud': Understanding the challenge of legitimate transactions being disputed dishonestly, and how this affects merchants beyond traditional fraud.

🛡️ Importance of Early Chargeback, Management: Why starting chargeback defense strategies early in your business lifecycle is crucial, similar to having insurance against future disputes.

⚖️ Legal and Financial Impacts of Chargebacks: The serious consequences of mishandling chargebacks, including potential legal issues and significant financial burdens like increased processing fees or having to resort to high-risk merchant accounts.

📊 Utilizing Data Across Merchant Networks: How leveraging shared data from a network of merchants can enhance the effectiveness of chargeback resolutions and improve win rates significantly through AI technology.

Listening to this discussion will equip you with strategies and insights to protect your e-commerce operations from the pervasive issue of chargebacks.

Timestamps

🎤 Introduction to Dan Moshkovich (00:00:00)

🔍 Evolution of Fraud Prevention in E-commerce (00:01:30)

🛡️ Introduction to Chargebacks and 'Friendly Fraud' (00:03:58)

🚨 Challenges in Identifying and Managing Chargebacks (00:05:52)

💼 Impact of Chargebacks on Business and Importance of Early Management (00:10:47)

🔧 Strategic Advantages of Managing Chargebacks through Chargeflow (00:14:12)

⚖️ Legal and Financial Repercussions of Mishandling Chargebacks (00:18:23)

🤖 Optimizing Chargeback Processes with AI and Data Analytics (00:24:37)

🔚 Closing Remarks and Where to Find Chargeflow (00:34:06)

Dan Moshkovich

LinkedIn - https://www.linkedin.com/in/danmoshkovich/

Chargeflow - https://www.chargeflow.io/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z podcast, Brandon Amoroso sits down with Patrick Barnes, CEO of AMP, to dissect the evolving landscape of eCommerce and entrepreneurial strategies. They delve into Barnes's journey from building Shopify apps to leading a company that aims to revolutionize online business operations by consolidating multiple functions into a single integrated platform. The discussion spans the intricacies of venture capital, the challenges of scaling business models, and the importance of customer retention in an increasingly competitive digital marketplace. Join them as they explore practical insights and the future of integrating physical and online retail.

Timestamps:
🎤 Introduction to Patrick Barnes and AMP (00:00:00)
🚀 Patrick Barnes's Background in Shopify and Entrepreneurial Journey (00:01:16)
🎯 Founding Philosophy and Goals of AMP (00:02:43)
🛠️ Challenges with Current App Ecosystems and AMP’s Integrated Solution
Approach (00:03:16)
🌟 Inspirations from Other Business Models and Future Aspirations (00:04:09)
💲 Discussion on Current SaaS Pricing Trends and Future Predictions (00:10:19)
👥 Transitioning from Product Focus to Leadership and Management in Remote Settings (00:19:43)
🔚 Closing Thoughts on Software Development and Team Dynamics (00:25:21)
💼 Contrasting Bootstrapping and Venture Funding (00:28:48)
🔍 Misconceptions and Realities of Startup Financing (00:29:11)
🌱 Strategic Focus and Long-term Vision in Business (00:32:06)
🛒 Evolving E-Commerce and Retail Landscapes (00:38:05)
📊 Integration of Advanced Analytics in Business Strategy (00:42:21)
🧑‍💻 Importance of Customer-Centric Product Development (00:48:43)
📈 Future Directions for AMP and E-Commerce Tools (00:56:04)
👋 Final Thoughts and Closing (00:58:12)

Patrick Barnes
LinkedIn - https://www.linkedin.com/in/patrickcbarnes/
AMP - https://useamp.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

In this episode of the D2Z Podcast, Brandon Amoroso dives into the niche yet impactful world of unboxing marketing with Tyler DeLarm, Head of Marketing at UnDigital. This conversation unfolds the often overlooked yet critical marketing touchpoint—the unboxing experience. Tyler emphasizes the strategic potential of personalized unboxing, where direct-to-consumer brands can leverage custom messaging not just to enhance customer delight but to significantly boost re-engagement and retention rates. The discussion reveals how brands traditionally focus on packaging aesthetics while missing opportunities for deeper customer engagement through personalized inserts and targeted messaging. Tyler shares how simple it is to implement these strategies and their direct correlation with increased customer loyalty and order frequency, demonstrating that even the smallest details can drive substantial business outcomes.

Timestamps:

🎤 Introduction to Tyler DeLarm and Unboxing Marketing (00:00:12)

📦 The Concept and Impact of Unboxing Marketing (00:00:33)

🌱 Origins and Evolution of UN digital (00:02:30)

🎁 Examples and Benefits of Personalized Unboxing (00:03:36)

🔄 Integrating Unboxing with Fulfillment Processes (00:05:09)

🚀 Strategies for Small Brands and Scaling Up (00:11:55)

🛠️ Effective Implementation and Client Support by UN digital (00:20:09)

📈 Expanding Awareness and Adoption of Unboxing Marketing (00:27:16)

🗣️ Tyler's Closing Thoughts and Contact Information (00:32:59)

Tyler DeLarm:

LinkedIn - https://www.linkedin.com/in/tylerdelarm/

Tyler DeLarm Website - https://www.tylerdelarm.com/

UnDigital - https://undigital.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z Podcast, Brandon Amoroso speaks with Mike Begg, founder and CEO of AMZ Advisors, to uncover the latest trends shaping e-commerce on Amazon. They discuss the challenges and opportunities of launching brands on the platform, strategies to build strong client relationships, and how to leverage diverse traffic channels for long-term success. Tune in to learn the essential tactics for thriving in today's competitive Amazon ecosystem while getting a sneak peek at future trends in off-platform advertising and live-stream shopping.

Timestamps

🛤️ Mike Begg's Background & Journey into E-commerce (00:00:00)

🏢 Challenges of Building an Agency (00:03:00)

🌎 Relocating to Mexico (00:06:38)

🎯 Client Profile & Sweet Spot (00:08:16)

⚖️ Positive and Negative Changes on Amazon (00:11:42)

🛡️ Intellectual Property & Supply Chain Challenges (00:14:16)

⭐ Gaining Initial Reviews for New Brands (00:17:13)

📈 Media Buying On and Off Amazon (00:19:15)

🚀 Launching a Brand on Amazon in 2024 (00:20:53)

🌟 Growth Prospects for Amazon (00:23:02)

💸 Reducing AWS Costs via Investor Credits (00:26:07)

📧 Contact Information & Closing Thoughts (00:27:09)

Mike Begg

LinkedIn - https://www.linkedin.com/in/mbegg/

AMZ Advisers - https://amzadvisers.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z podcast, host Brandon Amoroso delves into the evolving landscape of e-commerce and retail with Jessica Kogan, a partner at Connect the Dots Collective. They explore the seismic shifts brought about by the COVID-19 pandemic, discussing how consumer behavior has rapidly transformed, leading to a convergence of online and offline experiences. From the rise of digitally native brands to the innovative strategies employed by retail giants like Target and Walmart, Brandon and Jessica dissect the intricate relationship between digital technologies and physical retail spaces. Their conversation sheds light on the future of commerce, where community engagement and seamless integration between online and offline channels will play pivotal roles in driving brand growth and customer loyalty.

Timestamps

🎙️ Introduction and Background of Jessica Kogan (00:00:00)

🌐 Impact of COVID-19 on E-commerce (00:03:39)

💻 Evolution of Digitally Native Businesses (00:05:46)

🛒 Integration of Digital and Physical Experiences (00:08:52)

🤝 Community-Building and In-Person Activations (00:11:17)

🔮 Future of Retail and Consumer Behavior (00:14:27)

🛍️ Strategies for Digitally Native and Traditional Retailers (00:19:44)

🔍 Conclusion and Speculation on Trader Joe's Strategy (00:26:04)

Jessica Kogan

LinkedIn - https://www.linkedin.com/in/jessica-kogan-43a455/

Connect the Dots Collective - https://www.ctdcollective.net/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/