• Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110

  • Jun 12 2024
  • Length: 38 mins
  • Podcast

Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110 cover art

Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110

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  • Summary

  • In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.

    Here's what you'll learn:
    🚀 The transformative journey from an intern to a CEO in the digital marketing space.📧 The importance and impact of focusing on lifecycle marketing rather than just paid channels.
    🤹 Strategies for managing hypergrowth in a digital agency.
    🔄 The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
    🛠 Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
    🎯 How specialization in certain industry verticals can amplify client success.
    🌐 The future trends in digital marketing technologies and the shift towards platform consolidation.

    Timestamps
    🎤 Introduction and Background of Sammy Tran and BMO Media (00:00:00)
    💼 Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
    🚀 Transition from Middlesex to Starting BMO Media (00:02:02)
    📈 Growth Strategies and Differences in Agency Focus (00:02:58)
    🔄 Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
    👥 Team Structure and Scaling at BMO Media (00:04:39)
    ⚖️ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
    🎯 Specialization in Industry Verticals (00:06:53)
    🌱 Future Growth Opportunities in Lifecycle Marketing (00:09:10)
    🛠 Challenges with Platform Consolidation and Technology Evolution (00:14:15)

    Sammy Tran:
    LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
    BMO Media - https://bmomedia.co/

    Brandon Amoroso:
    LinkedIn - https://www.linkedin.com/in/brandonamoroso/
    Web - https://brandonamoroso.com/
    Instagram - https://www.instagram.com/bamoroso11/
    X - https://twitter.com/AmorosoBrandon
    Scalis.ai - https://scalis.ai/
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