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What happens when businesses prioritise short-term gains over long-term integrity?

In the second episode of a special mini-series inspired by their upcoming book, Whose Side Are You On? Disloyal Bonding and Strategic Lies, Bob and Jeremy explore the hidden dangers of strategic lies in the corporate world.

When businesses prioritise short-term gains – whether to boost senior executives’ desire for bonuses or prepare for a sale – they often sacrifice long-term customer trust and company reputation.

Listen as they share real-world examples of how offering special deals to win back old customers can alienate loyal ones, ultimately eroding the value of your services. Plus, hear about a cheese producer who thrives by standing firm against deceptive practices, proving that integrity can be a game-changer in business.

Bob & Jeremy also explore the world of advertising, where quantity often trumps quality. They share a personal story of being pushed to sell large volumes of ineffective ads and how this relates to the broader theme of corporate dishonesty.

Whether you’re a small business owner or part of a larger organisation, this episode is a must-listen if you want to understand the fine line between smart strategy and ethical integrity – and learn how to protect your business for the long run.

Whose Side Are You On? Disloyal Bonding and Strategic Lies is released on 1st October 2024. Pre-order your copy now on Amazon.co.uk!

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