The Client-Centric CMO

By: Momentum ITSMA
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  • Summary

  • The Client-Centric CMO podcast spotlights the stories and insights of marketing leaders who put customers at the center of their strategies. Hosted by Alisha Lyndon, CEO of Momentum ITSMA, each episode features deep-dive conversations with CMOs and senior executives who are redefining what it means to lead with a customer-first approach. Join us to explore the challenges and successes of client-centric marketing. Our guests – leading CMOs and senior marketing executives – share their experiences driving innovation and best practices of modern marketing leadership. Whether you’re a seasoned executive or an aspiring leader, The Client-Centric CMO podcast offers a unique window into the mindset and methods of the best and brightest in the industry, providing inspiration to transform your approach and elevate your brand. Tune in to gain fresh perspectives on how today’s marketing leaders prioritize client needs in an ever-evolving landscape. Brought to you by Momentum ITSMA, creators of The Account-Based Marketing podcast. You can get in touch by emailing info@momentumitsma.com or visiting our website momentumitsma.com.
    2024
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Economics Marketing
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Episodes
  • AWS: Building the client-obsessed teams of tomorrow

    AWS: Building the client-obsessed teams of tomorrow
    Feb 7 2025

    *This episode was recorded in November 2024, prior to the launch of the generative AI model, Amazon Nova.

    Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.
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    42 mins
  • Transforming client-centric marketing into a growth driver

    Transforming client-centric marketing into a growth driver
    Jan 2 2025

    Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.
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    27 mins
  • Microsoft: Transforming customer outcomes

    Microsoft: Transforming customer outcomes
    Dec 13 2024

    Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to lose sight of the customer. Sydne Mullings offers her advice on driving “beautiful” customer outcomes and transforming marketing.
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    28 mins

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