Understanding your audience, crafting a compelling narrative, and building relationship are the core tools everyone needs to be successful in public relations. However, since artificial intelligence (AI) has entered the chat, how do we evolve the field and adapt our careers?

On the latest episode of The Business Communicators, Josh Kail joins Austin and Thomas for a discussion on the evolving media landscape through digital platforms, social media, and emerging technologies like AI.

Kail emphasizes that, while AI can assist in tasks like data analysis and pattern recognition, it cannot replace the human element in PR - the creativity, empathy, and ethical judgment that are crucial in storytelling and relationship building.

The episode touches on navigating the ethical challenges that come with new technologies and data usage, the Cambridge Analytica scandal, and the potential for misuse of data in influencing public opinion.

Music Credit: Smoke (with Lostboycrow) – Feather

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Eleanor Hawkins, a communication strategist and writer at Axios, joins The Business Communicators to discuss the changing landscape of media and communication, including the impact of AI and digital strategies on the industry.

The episode focuses on the challenges and opportunities faced by communicators in reaching their audience, especially in the context of political events like elections and the evolving media environment. They discuss the role of AI in future elections and the importance of adapting communication strategies to meet audience needs and expectations.

Eleanor highlights the significance of owned content and how companies like Amazon and Spotify successfully leverage it. She stresses the need for communicators to be creative and strategic in their approach, especially in an election year where everything becomes political.

Music Credit: Smoke (with Lostboycrow) – Feather 

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Before we fully embrace the new year, The Business Communicators takes a look back at their “bold” comms predictions for 2023 while breaking down their hits and near misses. From AI and ChatGPT to fact-checking and propaganda, do Thomas and Austin have a future in forecasting models?

Music Credit: Smoke (with Lostboycrow) – Feather 

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