The Architects of Destination Advocacy

By: Destinations International
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  • Summary

  • Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
    2021
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Economics
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Episodes
  • 29: Resident Sentiment – Are They With Us?

    29: Resident Sentiment – Are They With Us?
    Jul 14 2024
    Our guest today is Amir Eylon, the President and CEO of Longwoods International, a leader in tourism & Destination research. Amir brings a wealth of experience and knowledge to the table, especially when it comes to understanding resident sentiment towards tourism.

    Longwoods International has been at the forefront of gathering and analyzing data to help destinations understand how their residents feel about tourism in their communities. This research is crucial for creating sustainable and positive relationships between visitors and locals.

    Today, Amir will share some of the latest findings from Longwoods International's studies, discuss the importance of resident sentiment in tourism planning, and offer insights into how destinations can better engage with their communities to foster support for tourism.

    So, without further ado, let's dive into this conversation with Amir Eylon.

    Destinations International's 2023 Resident Sentiment Surveys
    Destinations International

    The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.

    To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    35 mins
  • 28: A Catalyst for Community Vitality - Part 3

    28: A Catalyst for Community Vitality - Part 3
    May 26 2024
    Welcome to our special and final 3 of 3 podcast episode arc around the release of our brand-new research study, Destination Promotion: A Catalyst for Community Vitality.
    This report emphasizes the pivotal role of destination organizations in shaping the economic and cultural landscape of communities that go beyond the realms of traditional tourism.

    Our discussion today will unravel how these organizations act as catalysts for a broad spectrum of economic benefits on behalf of research and analysis provided by Tourism Economics, Longwoods International, Clarity of Place, and MMGY NextFactor.

    We want this episode to share perspectives on how destination promotion not only enhances visitor experiences but significantly contributes to the overall economic prosperity, quality of life, and cultural richness of communities which foster economic growth, cultural development, and community well-being.

    Join me in welcoming one of those destinations from the study as well as one of the research partners who helped work on the project. Welcome to the Show Adam Sacks, President of Tourism Economics and Barry White, CEO of Chattanooga Tourism Company.

    Destination Promotion: A Catalyst for Community Vitality | Destinations International
    Destinations International

    The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.

    To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    31 mins
  • 27: A Catalyst for Community Vitality - Part 2

    27: A Catalyst for Community Vitality - Part 2
    Apr 14 2024
    Welcome to a special 2 of 3 podcast episode arc around the release of our brand-new research study, Destination Promotion: A Catalyst for Community Vitality. The report emphasizes the pivotal role of destination organizations in shaping the economic and cultural landscape of communities far beyond the realms of traditional tourism.

    Our discussion today will unravel how these organizations, act as catalysts for a broad spectrum of economic benefits. Through research and analysis provided by Tourism Economics, Longwoods International, Clarity of Place, and MMGY NextFactor, the report illuminates the extensive, catalytic economic impacts of destination promotion.

    We want this episode to share perspectives on how strategic destination marketing not only enhances visitor experiences, but significantly contributes to the overall economic vitality, quality of life, and cultural richness of communities, fostering economic growth, cultural development, and community well-being.

    Join me in welcoming one of those destinations from the study as well as one of the research partners who helped work on the project. Welcome to the Show Michael Crockatt, President/CEO from Ottawa Tourism and Cassandra McAuley from MMGY Nextfactor!

    Destination Promotion: A Catalyst for Community Vitality | Destinations International
    Destinations International

    The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.

    To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    33 mins

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