• The ABCs of MSP Marketing: getting your foundation right

  • Oct 30 2024
  • Length: 30 mins
  • Podcast

The ABCs of MSP Marketing: getting your foundation right

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  • Summary

  • Mark Copeman, Director of UK-based Wingman Marketing, is an expert in Managed Service Providers (MSPs) marketing, In this episode he discusses the essential foundations of marketing for MSPs. He emphasizes the importance of starting with a clear understanding of goals, target markets, and value propositions. Mark reframes the concept of lead generation, and explains why ecosystem approach to marketing works.
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