Mark Copeman, Director of UK-based Wingman Marketing, is an expert in Managed Service Providers (MSPs) marketing, In this episode he discusses the essential foundations of marketing for MSPs. He emphasizes the importance of starting with a clear understanding of goals, target markets, and value propositions. Mark reframes the concept of lead generation, and explains why ecosystem approach to marketing works.

In this episode of SuperPod, Alex Harvey, Managing Director of Snap IT, talks about what he wished he knew when starting his MSP. Alex dives deep into the early days of his MSP business journey, the assumptions he made, and what he would change if he were to do it all over again. He shares extremely practical insights on topics like financial management, operational processes, hiring, marketing, client acquisition, dealing with difficult clients, and pricing strategies. This is a must listen for founders who are early in their MSP journey.

Claire Jenks is Director of Jenks Creative and calls herself the MSP Implementation Sidekick. Making MSPs more productive, while also ensuring they have time for themselves outside of work is something Claire wants to make happen. In this episode she shares her practical suggestions and strategies that all MSPs can follow, so they get more needle-moving work done, and still have time for their families and hobbies.