Talking Travel Marketing

By: Talking Travel Marketing
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  • Summary

  • This is the Talking Travel Marketing Podcast with Ellie Boulstridge, founder of Chiron Hotel Consulting and Valerie Merut, founder of Cerita. This podcast is for you if you are the marketing manager or the owner of a travel company or hotel. In each episode, we dive into one of the most frequently asked marketing questions, sharing our thoughts and insights to help you get the most out of your marketing.
    Talking Travel Marketing
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Marketing Economics
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Episodes
  • If your company is just getting started, where is the best place to start from a Marketing perspective?

    If your company is just getting started, where is the best place to start from a Marketing perspective?
    Sep 12 2024

    Struggling with marketing for your new hotel or travel company? In this week’s episode of “Talking Travel Marketing”, we share practical advice on getting started. We talk about key strategies such as investing in high-quality imagery, crafting a solid content plan, and tapping into storytelling on social media. Whether you’re setting up a brand from scratch or updating an existing one, these tips will help you create a strong marketing foundation and connect with your audience.

    Links + Resources:

    Blakes Hotel www.blakeshotels.com | @blakeshotel

    Cap Karoso www.capkoroso.com | @cap_karoso

    Have any questions? Contact us, we’d love to hear from you:

    www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com


    www.wearecerita.com | Valerie@wearecerita.com
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    13 mins
  • How do you attract luxury travellers with your marketing?

    How do you attract luxury travellers with your marketing?
    Sep 5 2024

    In this week’s episode of "Talking Travel Marketing," we focus on how to attract luxury travellers through marketing and social media. We identify common pitfalls and key signs that show whether a hotel or travel business truly embodies luxury. Learn practical tips for maintaining a luxurious image across all touchpoints, including your social media channels.

    Links + Resources:

    Chanel www.chanel.com | @chanelofficial

    LVMH www.lvmh.com | @lvmh

    Gucci www.gucci.com | @gucci

    Prada www.prada.com | @prada

    Airelles www.airelles.com | @airellescollection

    Ampersand Travel www.ampersandtravel.com | @ampersand_travel

    Brunello Cucinelli www.brunellocucinelli.com | @brunellocucinelli_brand

    Have any questions? Contact us, we’d love to hear from you:

    www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com


    www.wearecerita.com | Valerie@wearecerita.com
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    19 mins
  • What is the most important metric on social media?

    What is the most important metric on social media?
    Aug 29 2024

    This week, on “Talking Travel Marketing", we unpack the intricacies of social media marketing metrics. Not all metrics are created equal, and we'll help you identify which ones truly matter depending on whether you're focusing on brand awareness, engagement, or conversions. Tune in to discover how to optimise your social media presence and gain clarity on what works—and what doesn’t—on your accounts.

    Have any questions? Contact us, we’d love to hear from you:

    www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com


    www.wearecerita.com | Valerie@wearecerita.com
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    13 mins

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