Have you written a book to become a tech thought leader? But how do you ensure you get maximum exposure for your hard work?

Mickie Kennedy, founder of eReleases, a press release distribution company shares his journey from a poetry enthusiast to a PR expert, stressing how press releases can significantly boost the visibility and success of small businesses and startups.

We discuss:

1) Actionable tips on writing compelling press releases

2) Leveraging surveys to improve your chances of being featured in a popular publication

3) Using AI to enhance your PR strategy

Tune in to learn how to effectively tell your story through press releases and attract media attention.

00:00 Meet Mickie Kennedy: Press Release Marketing Expert

01:17 The Power of Press Releases for Small Businesses

02:29 Mickie's Journey from Poetry to PR

03:47 The Evolution of Press Release Distribution

04:28 Crafting Effective Press Releases

14:37 Using Surveys to Enhance Press Releases

22:48 Success Stories and Real-World Examples

27:36 The Power of Storytelling in Product Launches

28:07 Sharing Personal Stories to Connect with Audiences

28:40 Incorporating Origin Stories in Press Releases

29:53 The Impact of Strategic Press Releases

32:33 Mickie's Personal Branding with Glasses

33:28 The Role of Timing in Press Releases

36:49 Mickie's Free Masterclass on Strategic Press Releases

38:08 How to Work with E-Releases

38:55 Using AI for Press Release Writing

41:20 Crafting Compelling Quotes for Press Releases

44:49 The Frustration of Needless Emails

47:36 Conclusion

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25 years ago after realizing that small businesses desperately need a press release distribution service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.

Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe

John Rossman (ex Amazon executive) co-author of the book 'Big Bet Leadership' shares leadership strategies at Amazon.

We explore the concept of Big Bet Leadership focusing on how to manage high-risk, high-reward business initiatives through creating clarity, maintaining velocity, and accelerating risk and value.

Rossman shares insights from his time at Amazon, discusses the importance of leadership in complex transformational situations, and addresses common challenges in these scenarios.

00:00 Introduction

02:43 Defining Big Bets in Business

05:31 Challenges and Risks of Big Bets

10:00 Insights from Amazon's Playbook

17:15 The Role of Culture in Leadership

22:03 Critique of the Agile Methodology

23:55 The Misuse of the Agile Methodology

24:28 The Overplanning Paradox in Agile

25:21 High Stakes Meetings: Continue, Kill, Pivot, or Confusion

26:53 Structuring High Stakes Meetings

28:45 The What Sucks Memo and Hypothesis

30:01 Big Bet Vectors and Testing

33:50 Applying Big Bet Leadership to AI

36:14 Abolishing Ineffective Meetings

38:24 The Power of Memos Over PowerPoint

41:51 Final Thoughts

John Rossman: www.johnrossman.com

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe

In this episode, Dave Albin shares his incredible journey from addiction to becoming a key figure in Tony Robbins' organization.

Dave emphasizes the importance of creating your own story, the value of service to others, and developing crucial human skills in an automated world.

He recounts his experience with firewalking, his work with celebrities, and how he went on to establish Firewalk Productions.

He also discusses his philosophies on health, state management, and the significance of purpose and fulfillment in life.

00:00 Introduction and Philosophy of Happiness

03:42 Dave's Journey to Sobriety

04:26 The Life-Changing Firewalk Experience

14:53 Joining Tony Robbins' Team

20:53 The Birth of Firewalk Productions

21:13 A Life-Changing Conversation at Google

22:04 Leaving Tony Robbins and Starting Anew

22:34 Corporate America Embraces Firewalk

23:27 Reflections on Tony Robbins

25:04 Lessons from Tony Robbins

32:12 Daily Routines for a Healthy Life

38:52 The Importance of Quality Water

41:33 Dave Albin's Firewalk Academy and Nonprofit

44:27 Conclusion and Final Thoughts

About Dave Albin

Dave is the #1 Firewalk Instructor in America. Firewalking is a 1,000 year old rite of passage ritual where you literally walk across hot burning coals. Having worked for Tony Robbins for 19+ years and starting Firewalk Productions in 2014 Dave and his incredible Team have 🔥👣firewalked🔥👣 hundreds of thousands of people. 😃 He and Tony Robbins set a World Record in London in 2005 walking over 12,300 people. His success has a scary and violent past. On June 8th, 1988 he put a gun to his head to stop the excruciating pain from both drug and alcohol addiction. 2024 will mark 36 years of sobriety. 🗣🎙🏆👉 To date: Mr. Albin has been a guest on 150+ podcast shows, with 135+ 5***** star reviews and counting. Dave's clients include Googe, NASA, Notre Dame, Virginia Tech, Heineken, RE Max, Entrepreneurs Organization (EO), Chick-fil-A, CRISP Video, Mystery Hill, Y.M.C.A., Replace Your University, Tony Robbins, T Harv Eker, NATE BAILEY, The 4-Seasons, The Omni Hotel, The Waldorf Astoria, Waikoloa Hotel, and MANY others.

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe