With the Labor Day weekend marking the end of summer, we take a look at the latest debut of Reagan, and a deep dive into pre-sales predictions, audience, and reception for Beetlejuice Beetlejuice ahead of this coming weekend. Uncover all the insights into the box office and audience analysis on this week’s instalment of Behind the Screens.

Topics and times:

• Year-to-date box office comparison - 0:21
• Reagan box office overview - 1:33
• Reagan audience analysis - 2:30
• AfrAId box office overview - 6:35
• Box office holdovers - 7:48
• The summer’s diverse slate success - 10:03
• Beetlejuice Beetlejuice pre-sales audience - 12:05
• Beetlejuice Beetlejuice pre-sales box office - 15:17
• Next week - 16:48

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Box Office Overview:

• Deadpool & Wolverine returned to the number 1 domestic spot with $19.4M over the 4-day weekend, reaching a global total of $1.3B.
• Alien: Romulus took second position with $11.2M from the 4-day weekend and $22.6M internationally. It now sits at $195M internationally and $284M worldwide.
• Reagan launched to a particular audience with $10M in the US over the holiday weekend.
• AfrAId debuted to $4.4M over the 4-day weekend, with an additional $2.3M internationally for a total of $6.7M.
• It Ends With Us has reached a worldwide total of $284M.
• Despicable Me 4 reached $914M worldwide.
• And Inside Out 2 has reached an enormous worldwide total of $1.7B.