Subcultural

By: Intuit Mailchimp
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  • Summary

  • Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.
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Marketing Economics
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Episodes
  • Whispers of Creativity: Exploring the Tingles and Triggers of ASMR

    Whispers of Creativity: Exploring the Tingles and Triggers of ASMR
    Oct 1 2024
    Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations.
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    35 mins
  • The Real Emily in Paris: Rebecca Leffler on Europecore

    The Real Emily in Paris: Rebecca Leffler on Europecore
    Aug 13 2024
    Why are we fascinated by France? Rebecca Leffler, expat, film journalist, and the real Emily in Paris, explores how on-screen perceptions have fueled our fascination with the country off-screen.
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    31 mins
  • Olympic Enthusiasts: Following the Journeys of Dedicated Games Attendees

    Olympic Enthusiasts: Following the Journeys of Dedicated Games Attendees
    Aug 6 2024
    Why do Olympics fans globetrot for multiple Games? Meet Rachel Tobias, a devoted Olympics enthusiast who shares her commitment to spectating, pin collecting, and staying connected with the global games.
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    33 mins

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