Welcome to eCommerce Fastlane. Today, my guest is Francesco Gatti, Co-founder and CEO Of Opensend.

In this episode, we’re diving deep into a game-changing solution for Shopify brands struggling with one of the biggest revenue gaps—anonymous website visitors. OpenSend helps brands identify up to 40% of unknown visitors, turning them into real opportunities. By leveraging AI-driven identity resolution, OpenSend seamlessly integrates with Shopify and Klaviyo to recover lost revenue and improve customer engagement.

If you’ve ever wondered how much revenue you’re leaving on the table by not knowing who’s visiting your store, this episode is for you.

Here’s what we cover in today’s conversation:

• Turning Anonymous Visitors into Customers – How OpenSend identifies up to 40% of unknown website visitors and converts them into leads.
• The Power of AI & Identity Graphs – How OpenSend leverages AI and partnerships with publishers to build a rich identity graph of potential customers.
• Beyond Email—Multi-Channel Retargeting – How OpenSend uses email, paid ads, and even postcards to re-engage lost visitors and drive conversions.
• Why Traditional Retargeting is Broken – How OpenSend fixes the inefficiencies of traditional ad-based retargeting by providing first-party data directly to brands.
• Privacy & Compliance – How OpenSend stays 100% compliant with U.S. privacy laws while delivering high-impact results.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.