eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

By: Steve Hutt | Shopify Expert | eCommerce Expert
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  • Summary

  • I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 380+ episodes, the podcast covers a wide range of topics, including: - Shopify & Ecommerce Platforms - Shopify apps, themes, partners & best practices - Shopify experts, Shopify Plus & Shopify POS - BigCommerce, WooCommerce, WordPress & other commerce tools - Digital Marketing Strategies - Email marketing, SMS marketing & push notifications - Conversion rate optimization (CRO) & customer retention - Paid advertising (Facebook, Google, Instagram, TikTok, YouTube) - Influencer marketing, content marketing & Shopify SEO - Social media marketing, branding & public relations - Shopify Dropshipping & Other Business Models - Print on Demand & online store setup - B2B ecommerce, wholesale & Shopify online shopping - Shopify collabs & partnerships - Emerging Ecommerce Trends - AI, AR/VR & chatbots in ecommerce - Sustainability, social impact & headless commerce - Omnichannel strategies & cross-border ecommerce - Web3, crypto & NFTs in ecommerce - Entrepreneurship & Startup Growth - Founder stories, lessons learned & work-life balance - Startup funding, team building & growth strategies - Business Operations & Logistics - Inventory management, supply chain & fulfillment - Payment processing, fraud prevention & customer support - Data analytics, business intelligence & cash flow management - MarTech & Ecommerce Tech Stack - Marketing automation, analytics & personalization - Headless CMS, CDPs & data management - ERP, PIM, OMS, WMS & 3PL integrations - Finance, Economics & Investing - Ecommerce business models & unit economics - Financial planning, budgeting & forecasting - Fundraising, M&A, exit strategies & tax planning Steve meets with Shopify partners, marketing experts, and industry leaders weekly to discuss the latest tools, trends, and marketing tactics. From app developers and agency owners to successful brand founders, our guests bring a wealth of knowledge and experience to every episode. Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store. Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today! Together, let's navigate the fast-paced world of online retail and unlock your store's true potential. Website: https://ecommercefastlane.com LinkedIn: https://www.linkedin.com/in/shutt X: https://x.com/stevenhutt Email: steve@ecommercefastlane.com
    Steve Hutt
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Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • Gamify Your Emails: How Stripo’s Interactive Marketing Boosts Conversions By 220%

    Gamify Your Emails: How Stripo’s Interactive Marketing Boosts Conversions By 220%
    Mar 5 2025

    Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing?


    In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo, an innovative email design platform helping brands create high-performing emails with ease. Dmytro has revolutionized email marketing by eliminating technical roadblocks, allowing marketers to design interactive and gamified emails without touching a single line of code.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

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    31 mins
  • PR Secrets: How To Land Major Media Coverage Without An Agency

    PR Secrets: How To Land Major Media Coverage Without An Agency
    Feb 27 2025

    Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency?

    In this episode of eCommerce Fastlane, we welcome Gloria Chou, an award-winning PR strategist and former US diplomat, to unveil her proven framework for landing media coverage and building brand credibility. Gloria shares her expertise in helping entrepreneurs get featured in top-tier publications without the traditional expense of PR agencies.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

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    30 mins
  • Marketing Agency Selection: A Data-Driven Approach For eCommerce Brands

    Marketing Agency Selection: A Data-Driven Approach For eCommerce Brands
    Feb 26 2025

    Are you a Shopify store owner struggling to find the right marketing agency? Have you been burned by agencies that overpromise and underdeliver? Are you lost in a sea of marketing options, unsure where to turn for expert guidance?


    In this episode of eCommerce Fastlane, we welcome Behdad Jamshidi (aka “Bee”), founder of CJAM Marketing, to shed light on a critical (and often frustrating) aspect of growing an online business: finding the right marketing partner. Bee, a seasoned marketing connector, shares his unique approach to matching merchants with agencies that truly align with their needs and goals.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

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    29 mins

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