Episodes

  • Maria Braune - Be a Therapist for Your Customers

    Maria Braune - Be a Therapist for Your Customers
    Oct 27 2022
    In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible.
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    38 mins
  • Jeff Loeb - Bring Your Customer Insights to the Table

    Jeff Loeb - Bring Your Customer Insights to the Table
    Oct 27 2022
    In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team.
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    30 mins
  • Valeria Gomez – Be Your Customer’s Biggest Advocate

    Valeria Gomez – Be Your Customer’s Biggest Advocate
    Oct 3 2022
    In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company.
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    45 mins
  • Cece Lee and Lynn Pietryga - Creating a Strategy for Your Customer Content

    Cece Lee and Lynn Pietryga - Creating a Strategy for Your Customer Content
    Oct 3 2022
    In this episode of the State of Customer Storytelling podcast, Enable Us Chief Marketing Officer Cece Lee and Chief Customer Officer Lynn Pietryga share how to set a strategy for your customer content program.
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    45 mins
  • Mosheh Poltorak - Simplifying the Customer Marketing Funnel

    Mosheh Poltorak - Simplifying the Customer Marketing Funnel
    Jun 24 2022
    In this episode of the State of Customer Storytelling podcast, the Founder of grwth.co, Mosheh Poltorak, joins to talk about what is needed when starting a customer marketing program.
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    31 mins
  • Mike Jeffs - Talking Cross Functional Marketing

    Mike Jeffs - Talking Cross Functional Marketing
    Jun 24 2022
    In this episode of the State of Customer Storytelling podcast, Mike Jeffs, Customer Marketing Director at Mavenlink (which is now part of Kantata), talks about cross-functional customer marketing and case deflection.
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    28 mins
  • Ari Hoffman - Building Relationships, Not Transactions

    Ari Hoffman - Building Relationships, Not Transactions
    Jun 21 2022
    In this episode of the State of Customer Storytelling podcast, Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate, talks about the art of making friends for a living.
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    51 mins
  • Tara Pawlak - Discussing the Underrated Aspects of Customer Marketing

    Tara Pawlak - Discussing the Underrated Aspects of Customer Marketing
    Jun 21 2022
    In this episode of the State of Customer Storytelling podcast, the Head of Marketing at GetAccept, Tara Pawlak, breaks down what she thinks is wrong with the generally-accepted definition of customer marketing.
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    39 mins