• Spinning Waste into Wealth: The Buffalo Wool Co’s Shopify Growth Story

  • Feb 21 2025
  • Length: 42 mins
  • Podcast

Spinning Waste into Wealth: The Buffalo Wool Co’s Shopify Growth Story

  • Summary

  • In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.

    We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.

    Tune in for an inspiring conversation filled with actionable insights on growing a business the right way! 🧦🦬

    The Buffalo Wool Co: https://thebuffalowoolco.com

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction
    1:24 About Ron Miskin & The Buffalo Wool Co
    6:33 Prioritising Healthy Processes For A healthy Business
    9:06 Doubling Sales During Covid
    14:32 Evolving The Product Range
    16:45 The Importance Of Customer Reviews
    22:34 The Best Marketing Campaign You Can Have
    29:58 How To Find The Right Brand Ambassadors
    35:42 What’s Next For The Buffalo Wool Co

    Check out our awesome partners!
    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    If you use Shopify and Canva, this app will save you time! seguno.com/canva

    Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

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