• "Sketchbook Theo is the best Theo" with Theo Gibson, ECD at Joan Creative

  • Sep 16 2024
  • Length: 1 hr and 6 mins
  • Podcast

"Sketchbook Theo is the best Theo" with Theo Gibson, ECD at Joan Creative

Listen for free

View show details

  • Summary

  • Theo Gibson, ECD of Joan Creative and visual artist Bank Moody, joins us from Joan's NYC office to share his Jedi-like wisdom around authentic artistic creation, and how it has served him during an award-winning advertising career, from his early days building a creative community in Toronto, Canada, to his current role and life in NYC.

    Our favorite stories:

    • How a friend's words, "sketchbook Theo is the best Theo," reminded him to re-prioritize making art with his hands
    • Intentionally curating your own inspiration; "our experiences shouldn't just stay with us"
    • Being a horror buff and Theo's favorite quote (and solid advice) from "Hellraiser"

    Big moments from doing the work:

    • Learning how to and the value of picking your agencies even as agencies are picking you
    • Straddling/pushing the line of safety to make good work
    • While others are focused on RTBs, KPIs, etc. focus on making the work resonate with those who are watching

    Career advice we'll live with:

    • Your own essence will inform the work better than the industry standard
    • If you haven't made anything in 2 years, it's on you, not the agency
    • Never think of it as a performance

    Find us us on Twitter, Instagram, and at The Bad Podcast dot com
    Show More Show Less
Marketing Career Success Economics Personal Success
Show More Show Less

What listeners say about "Sketchbook Theo is the best Theo" with Theo Gibson, ECD at Joan Creative

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.