A Discussion with Kendall, Rebecca and Jennifer Bosco-Webb of Extension Marketing Communications

Kendall Kunelius and Rebecca Dube discuss the importance of marketing for farmers, emphasizing that it should be a key part of their business plan. They compare creating a marketing plan to planning a crop, highlighting the need for strategy, target audience identification, and regular updates. Jennifer Bosco-Webb, an expert in social media, shares her experience in building a personal business and stresses the importance of having a clear buyer persona and a well-planned marketing campaign. She recommends Facebook and Instagram for agricultural marketing, noting their ease of use and community-building potential. The conversation also touches on the value of visual consistency, the role of graphic design, and the significance of understanding return on investment in marketing efforts.

Show notes:

Gold Shaw Farm: https://www.goldshawfarm.com/

Linked In Learning: https://learning.linkedin.com

Udemy: https://www.udemy.com

Fiverr: https://www.fiverr.com

Reddit: https://www.reddit.com/

Canva: https://www.canva.com/

UNH Cooperative Extension Events: https://extension.unh.edu/events

Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0

Jennifer Bosco-Webb – jennifer.boscowebb@unh.edu

Kendall Kunelius – kendall.kunelius@unh.edu

Rebecca Dube – rebecca.dube@unh.edu

An Interview with farmer and non-profit Executive Director Lauren Judd
Kendall and Rebecca talk with Lauren Judd, Executive Director of the agriculture education non-profit Cornucopia Project and co-owner of Pack Mountain Farm, about managing and leading on a farm (and other enterprises). Lauren emphasizes the importance of leading with joy and creating cultural change in the nonprofit and agriculture sectors. Lauren highlights the challenges of budget constraints and the need for adaptability and support for her team. She advises women in leadership to delegate tasks and focus on their areas of expertise. Lauren also stresses the importance of networking, professional development, and seeking funding opportunities to support sustainable farming practices and community growth.

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Show notes:

The Cornucopia Project: https://cornucopiaproject.org/

Pack Mountain Farm: https://www.facebook.com/PackMountainFarm

Northeast Organic Farming Association of NH (NOFA): https://www.nofanh.org/

TOPP Program with NOFA: https://www.nofanh.org/topp

Antioch University New England: https://www.antioch.edu/new-england/

UNH Cooperative Extension Events: https://extension.unh.edu/events

UNH Professional Development and Training (PD&T): https://training.unh.edu/

Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0

Lauren Judd: lauren@cornucopiaproject.org

Kendall Kunelius – kendall.kunelius@unh.edu

Rebecca Dube – rebecca.dube@unh.edu

An Interview with organic farmer Becka Gagne of Schoodic Hollow Farm

Kendall, Rebecca and organic farmer Becka Gagne discuss the importance of regenerative agriculture and sustainable farming practices for the long-term health of the land and the environment. They share their experiences and perspectives on transitioning from traditional farming approaches to regenerative agriculture, emphasizing the need to challenge common misconceptions about its profitability and feasibility. They also discuss hands-on learning opportunities in agriculture, highlighting the value of apprenticeships and online resources.

Links

Penn State article on Women farmer effects on the community - https://www.psu.edu/news/research/story/women-farmers-quantitatively-linked-better-community-well-being/#:~:text=Penn%20State%20and%20University%20of,Credit%3A%20Lance%20Cheung%2FUSDA.

Schoodic Hollow Farm Facebook page - https://www.facebook.com/hogbayfranklin/

MOFGA – Maine Organic Farmers and Gardeners Association - https://www.mofga.org/

MOFGA Apprenticeship program - https://www.mofga.org/apprenticeship

UNH Extension Ag web page - https://extension.unh.edu/agriculture-gardens

UNH Extension Info Line - 1-877-EXT-GROW (398-4769) or https://extension.unh.edu/agriculture-gardens/yard-garden

Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0

Kendall Kunelius – kendall.kunelius@unh.edu

Rebecca Dube – rebecca.dube@unh.edu