A Discussion with Kendall, Rebecca and Jennifer Bosco-Webb of Extension Marketing Communications

Kendall Kunelius and Rebecca Dube discuss the importance of marketing for farmers, emphasizing that it should be a key part of their business plan. They compare creating a marketing plan to planning a crop, highlighting the need for strategy, target audience identification, and regular updates. Jennifer Bosco-Webb, an expert in social media, shares her experience in building a personal business and stresses the importance of having a clear buyer persona and a well-planned marketing campaign. She recommends Facebook and Instagram for agricultural marketing, noting their ease of use and community-building potential. The conversation also touches on the value of visual consistency, the role of graphic design, and the significance of understanding return on investment in marketing efforts.

Show notes:

Gold Shaw Farm: https://www.goldshawfarm.com/

Linked In Learning: https://learning.linkedin.com

Udemy: https://www.udemy.com

Fiverr: https://www.fiverr.com

Reddit: https://www.reddit.com/

Canva: https://www.canva.com/

UNH Cooperative Extension Events: https://extension.unh.edu/events

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Jennifer Bosco-Webb – jennifer.boscowebb@unh.edu

Kendall Kunelius – kendall.kunelius@unh.edu

Rebecca Dube – rebecca.dube@unh.edu