Sell By Being Human

By: Alex Smith
  • Summary

  • I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com @asmith202 https://www.linkedin.com/in/alexcsmith/
    Copyright 2025 Alex Smith
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Episodes
  • Sell By Being Human (Best Of the Best) - Finding Your Essence in Sales, Rachel Druckenmiller, CEO, UnMuted
    Mar 4 2025

    Summary:

    This was a 2022 episode of Stories of Selling Human with one of my favorite guests, Rachel Druckenmiller. We're releasing all the goodness again for you on Sell By Being Human!

    Rachel is on a mission to humanize the workplace by igniting resilience, connection, engagement and compassion in organizations, associations and their leaders and teams. Recognized by Forbes as a Next1000 honoree in 2021, the #1 Health Promotion Professional in the U.S. in 2015, a 40 Under 40 Game Changer in 2019, and one of The Daily Record’s Leading Women of 2020, Rachel is a national thought leader in the field of employee engagement and wellbeing.

    In this episode we go through how important it is to do the work to understand what your strengths are and harnessing them to connect to others. Rachel offers powerful questions you can ask yourself to find your essence. We talk about how Rachel went from being a perfectionist to finding vulnerability, what Rachel learned through burnout, and how her personal story can help you create genuine trust and connection with people.

    Stay to the end to hear Rachel sing and give you some inspiration in your day!

    Key Moments:

    3:00: How Rachel defines Selling By Being Human through finding your essence.

    6:20: Rachel's personal story of connecting to herself through being very disconnected to herself.

    9:05: How You Can Find Your Essence. The Two Questions You Can Ask Yourself to Find It: What Shows Up When I do? What Qualities Do I Bring in A Room?

    19:12: A story of how a teacher made Rachel feel warmth and really safe.

    20:37: How Rachel changed perspectives of her colleagues around what Wellness should actually be. Through sharing her own personal story.

    37:53: How Rachel thinks about building a brand - being more of what you are at your your core to fill a need for someone else.

    42:29: Rachel's approach to how she sells through offering to meet needs vs selling to someone.

    Connect with Rachel

    • LinkedIn: https://www.linkedin.com/in/rachelbdruckenmiller/
    • LinkedIn Newsletter: https://www.linkedin.com/newsletters/unmute-yourself-6862381507273605120/
    • Instagram: https://www.instagram.com/unmutedlife/
    • YouTube: https://www.youtube.com/user/racheldruckenmiller
    • Facebook: http://facebook.com/unmutedllc

    Connect with Us!

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    54 mins
  • Practicing Uncommon Human Skills of Sales, Casey Jacox, Author - Win the Relationship Not the Deal
    Feb 26 2025

    Summary:

    Today we bring Casey Jacox, a former #1 seller turned consultant and speaker, who emphasizes the importance of human connection in sales. We dive into "uncommon human skills" in sales.

    We discuss how things like vulnerability, curiosity, and humility can transform the sales process into a more authentic and effective experience. Casey shares personal stories and insights from his journey, highlighting the power of asking great questions and building genuine relationships. Casey has a unique perspective being someone that excelled for over a decade as a top seller and shares how he stayed consistent for so long. Part of his approach he know consults and many of these skills are things we all have the capability to employ but we may be a little afraid of showing these skills to people without looking weak.

    Casey also shares a nice approach when people ask how are you different from your competition and just a little technique to think about without making stuff up. This was a good episode for anyone that's always tried to figure out what human skills can set you apart whenever you're selling anything in your personal life or in a business context!

    Key Moments:

    00:00 Introduction to Human Connection in Sales

    02:53 The Essence of Selling: Asking Great Questions

    06:11 Vulnerability and Authenticity in Sales

    08:49 The Power of Storytelling and Connection

    12:10 Lessons from Sports: Humility and Teamwork

    15:01 Curiosity as a Superpower in Sales

    17:53 The Journey of Personal Growth and Learning

    27:50 Mastering the Art of Inquiry

    32:32 Differentiation in Sales: Unique, Comparative, and Holistic

    40:15 Creating a Culture of Curiosity and Feedback

    44:42 Personal Connections: The Human Element in Sales

    Connect with Casey

    • LinkedIN

    Connect with Us!

    • LinkedIN:
    • Website:

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    49 mins
  • How A Mass Shooting Changed How This Rep Sells - Brian Hicks, VP or Sales, Belkins
    Feb 19 2025

    Summary:

    Today we engage in a deep conversation with Brian Hicks, exploring the intersection of sales and human connection. Brian shares his journey from jewelry sales to B2B pipeline generation, emphasizing the importance of authenticity and genuine relationships in sales.

    Before you jump in, you should be warned that this episode can be triggering for some. Brian shares a deeply personal story of what he learned by being a witness to a mass shooting. It completely changed Brian's life but it also changes how he sells is a profound way.

    Our talk delves into Brian's story, the concept of human-centric selling, the power of storytelling, and the value of engaging in difficult conversations. B

    Brian also reflects on the influence of his mother in shaping his values and approach to life and sales. He also shares profound insights about the impact of his mother's love and values on his life, the transformative experience of surviving a mass shooting, and how these events reshaped his approach to sales and personal connections. He emphasizes the importance of authenticity, genuine relationships, and the need to focus on what truly matters in life and business.

    This episode is one not to miss and will teach you how a once robotic salesperson found his human side through realizing what really matters.

    Key Moments:

    00:00 Introduction to Human Connection in Sales

    02:01 The Journey of Brian Hicks: From Jewelry to B2B Sales

    03:04 Defining Human-Centric Selling

    06:14 The Essence of Being Human in Sales

    09:49 Storytelling: The Power of Authenticity

    12:14 Engaging in Difficult Conversations

    15:15 The Value of Authentic Discovery

    18:45 Lessons from Family: The Influence of Brian's Mother

    19:32 The Influence of a Mother's Love

    26:28 Transformative Experiences: From Sales to Survival

    28:11 Life After Trauma: A New Perspective on Sales

    44:09 Building Genuine Connections in Sale

    Connect with Brian

    • LinkedIN

    Connect with Us!

    • LinkedIN:
    • Website:

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    58 mins

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