Sell By Being Human

By: Alex Smith
  • Summary

  • I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com 215-622-6670 @asmith202 https://www.linkedin.com/in/alexcsmith/
    Copyright 2024 Alex Smith
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Episodes
  • How Salespeople Lose By Projecting Perfect - Coach Dan Gordon, Consultant
    Nov 20 2024

    Summary:

    In this episode, I interview Coach Dan Gordon, an executive business coach and host of the podcast For Badass Entrepreneurs Only. We discuss the importance of selling authentically and the impact of human connection in sales. Miriam Webster's Dictionary rated authenticity the #`1 word last year so it goes without saying it's overused. We actually break down what it is and isn't in sales.

    Coach Dan emphasizes the need for salespeople to show up with authenticity and share their true thoughts and feelings. He believes that deeper connections and trust are formed when people drop their armor and have honest conversations.

    The conversation also touches on the relationship between sales and personal relationships, the power of unlimited possibilities, and the value of embracing failure as a path to success. We also explore the importance of understanding the buyer's perspective and demonstrating value in sales. We dive into the role of fear in sales and the importance of asking for what you want. Dan shares his insights on trauma and its impact on self-perception, as well as the four pillars that entrepreneurs often struggle with: sleep, stress, focus, and performance.

    Finally Dan offers a free week of a sleep improvement tool called New Calm.

    Key Moments:

    00:00 Introduction to Coach Dan Gordon

    02:50 Selling Authentically and Building Trust

    07:05 The Relationship Between Sales and Personal Relationships

    10:46 Embracing Unlimited Possibilities in Sales and Life

    15:00 The Role of Personal Development in Success

    23:42 Understanding the Buyer's Perspective and Demonstrating Value in Sales

    26:44 Overcoming Fear and Asking for What You Want

    27:29 The Impact of Trauma on Self-Perception and Personal Growth

    32:06 The Four Pillars Entrepreneurs Struggle With: Sleep, Stress, Focus, and Performance

    35:34 Recommendation: New Calm - A Sleep Improvement Tool

    Connect with Dan

    • LinkedIN
    • Badass Entrepeneurs Podcast

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    45 mins
  • A Journey of Compassion from CNA to CEO - Sonnie Linebarger, CEO, Cadre Hospice
    Nov 13 2024

    Summary:

    Sonnie Linebarger comes on the podcast today to share her remarkable journey from a Certified Nursing Assistant (CNA), to Chief Operating Officer (COO), to entrepreneur, and now to CEO.

    One of toughest settings to connect with someone is in a hospice setting. These are patients at the end of their lives and can be emotionally grueling work. Sonnie shares how she's done it and has made an amazing career at it.

    Sunny emphasizes the importance of human connection in sales, particularly in healthcare, where empathy and compassion are crucial. She discusses her experiences in patient care, the emotional challenges of working in hospice, and how these experiences shaped her approach to business operations and consulting.

    Sonny also highlights the significance of storytelling in her consulting work and how she's been able to translate these traits to become a successful entrepreneur and CEO.

    Key Moments:

    00:00 Introduction and Background

    04:16 Making Patients Feel Cared For

    09:23 Handling Emotions in a Healthcare Setting

    21:48 Transitioning from Clinical to Business

    26:36 Consulting and the Power of Storytelling

    32:19 Selling and Connecting in Consulting and Speaking

    36:41 Sunny's Unique Trait: Singing Everyday Conversations

    39:21 Conclusion and Where to Connect with Sunny

    Connect with Sonnie

    • LinkedIN

    Connect with Us!

    • LinkedIN:
    • Website:

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    41 mins
  • The Power of Presence - Kim Nicol, Life & Leadership Coach, Host - New Manager Podcast
    Oct 30 2024

    Summary:

    Kim Nicol, a life coach specializing in mindfulness and leadership, shares her insights on helping people see different perspectives and creating a calm and safe environment. Kim coaches first time managers and part of her coaching is selling them on how they can reframe a different approach. She discusses reframing resistance in fitness and yoga, as well as the importance of presence and appreciation in everyday interactions. Kim also offers advice on having difficult conversations and advocating for professional development within organizations.

    You'll unlock tips like the power of the phrase "I'm Glad You're Here". You'll learn a way to move others through intentional acts of calmness. And you'll learn how a yoga teacher sells people who hate pushups!

    Key Moments:

    00:00 Reframing Resistance and Overcoming Fears

    06:56 Creating a Calm and Safe Environment

    10:57 Mindfulness and Presence in Everyday Interactions

    15:23 Having Difficult Conversations with Empathy and Transparency

    22:08 Advocating for Professional Development and Growth

    Connect with Kim

    • LinkedIN

    Connect with Us!

    • LinkedIN:
    • Website:

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    43 mins

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