Summary:

Today we engage in a deep conversation with Brian Hicks, exploring the intersection of sales and human connection. Brian shares his journey from jewelry sales to B2B pipeline generation, emphasizing the importance of authenticity and genuine relationships in sales.

Before you jump in, you should be warned that this episode can be triggering for some. Brian shares a deeply personal story of what he learned by being a witness to a mass shooting. It completely changed Brian's life but it also changes how he sells is a profound way.

Our talk delves into Brian's story, the concept of human-centric selling, the power of storytelling, and the value of engaging in difficult conversations. B

Brian also reflects on the influence of his mother in shaping his values and approach to life and sales. He also shares profound insights about the impact of his mother's love and values on his life, the transformative experience of surviving a mass shooting, and how these events reshaped his approach to sales and personal connections. He emphasizes the importance of authenticity, genuine relationships, and the need to focus on what truly matters in life and business.

This episode is one not to miss and will teach you how a once robotic salesperson found his human side through realizing what really matters.

Key Moments:

00:00 Introduction to Human Connection in Sales

02:01 The Journey of Brian Hicks: From Jewelry to B2B Sales

03:04 Defining Human-Centric Selling

06:14 The Essence of Being Human in Sales

09:49 Storytelling: The Power of Authenticity

12:14 Engaging in Difficult Conversations

15:15 The Value of Authentic Discovery

18:45 Lessons from Family: The Influence of Brian's Mother

19:32 The Influence of a Mother's Love

26:28 Transformative Experiences: From Sales to Survival

28:11 Life After Trauma: A New Perspective on Sales

44:09 Building Genuine Connections in Sale

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