Dylan and Aaron dig into the details of each other's business and call out areas of opportunity for both Super Rider and Freetrail. This episode is part galaxy brain, part therapy session as they publicly share details about the struggles and triumphs of owning media businesses in the outdoor space. Using the concept of Simon Sinek's book "The Infinite Game", this podcast helps put a filter on decision making and how to move forward with business in the outdoor industry.

Links:

Simon Sinek - The Infinite Game: https://amzn.to/3N9JD23

Freetrail: http://www.freetrail.com

Super Rider: http://www.youtube.com/@superridertv

Aaron's Newsletter: https://superrider.substack.com/

Matt Trappe's Newsletter: https://amatterofbrand.substack.com/

NotebookLM (Podcast AI): https://notebooklm.google/

BPC:

Kilian Bron - Dolomites: https://www.youtube.com/watch?v=0FSmJ9n4Gsc

Shane Smith x Rick Rubin: https://open.spotify.com/episode/6pQV6JlLNaypDofeAeukDT?si=b4a70427b8924856

TNF Summit Series Offtrail: https://www.thenorthface.com/en-us/shop-all/footwear-new-arrivals-c829848/summit-series-offtrail-tr-shoes-pNF0A8A9W

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Arielle Knutson is the CEO of Oiselle, a running apparel brand for women, by women. In the podcast, we talk about her journey that started as a member of Oiselle's ambassador program, and how she found her way into the Outdoor Industry.

Links:

Oiselle
Arielle Knutson on LinkedIn

Oiselle Director of Marketing Role

Morning Brew article about Arielle's brand going viral on TikTok

Aaron's favorite cottage cheese pancake recipe

NYT Bestselling Author and Oiselle athlete Lauren Fleshman

Alexis Ohanian>

BPC:

Ironman Women's World Championships Coverage

Lauren Fleshman's "Good For A Girl"

Alexis Ohanian 20VC Podcast Episode

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Nike has a new incoming CEO and we've got our resident Nike expert, Steve Holmberg, joining us for the podcast to talk about what this means for Nike - and maybe more importantly - what that could mean for the Challenger Brands that have taken advantage of the opportunity that Nike's misstep has created. As a 17-year veteran of Nike, Steve had some interesting thoughts on how this incoming CEO news was received, and what Elliott Hill must do in the next year to get Nike back on track.

Following our Nike discussion, Steve sticks around to riff with us on a new Galaxy Brain idea, then we dive into two articles he sourced - one about the end of Gorpcore and another about Lululemon's study around global wellness and the burnout that is coming along with it. As always, we end with a lively BPC segment, where we share our favorite things in Brand, Product and Content.

Elliott Hill on LinkedIn

GQ: The End of Gorpcore?

Lululemon's Global Wellness Report

Your Friend in Reykjavik

Health Goth Trend

Quiet Luxury

Veilance (Sub-brand of Arc'teryx)>

The Row (Brand)

Oura Ring

BPC:

New Yorker article - Grant Petersen

Rivendell Bicycles

Raide Research Running Belt

Aaron's Cross-Country Roadtrip

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia