Schmidt List - Inspiring Leaders

By: Kurt Schmidt
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  • Summary

  • Transformative leaders have something unique in common: they know how to inspire. Kurt Schmidt, entrepreneur and author, brings that inspiration to life each week with his podcast - the Schmidt List! Tune in for an exciting interview-style show where you'll gain invaluable knowledge about today's dynamic business world.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-inspiring-leaders--2664825/support.
    Copyright KRT LLC
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Management Economics Personal Success
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Episodes
  • Marketing Strategies in Regulated Industries

    Marketing Strategies in Regulated Industries
    Oct 1 2024
    In this insightful episode of Schmidt List, host Kurt Schmidt sits down with Bob Freytag, a seasoned marketing expert and partner at Introworks, a specialized marketing agency with over three decades of experience.

    Bob delves into the meticulous research methodologies used at Introworks, highlighting the importance of deep individual interviews in understanding a company's ecosystem—from products and competitors to customer mindsets. He shares their structured approach, from exploration meetings to crafting strategic narratives and narrowing down messaging into clear, market-tested ideas that resonate with the target audience.

    The discussion emphasizes the critical role of market feedback in shaping brand messaging, the necessity of preparing sales teams with practical tools, and the challenges of maintaining regulatory compliance in highly regulated industries like medical technology and fintech. Bob also introduces their proprietary tool, Trueview, which aids in aligning market perceptions with the company’s messaging.

    Listeners will gain valuable insights into the importance of branding, authenticity, and client education. Bob and Kurt explore how understanding and connecting with clients can lead to market success, illustrated by real-world examples of successful marketing repositioning and product launches.

    Tune in to discover the nuances of working within regulatory constraints while maintaining creativity, the significance of continuous learning in marketing, and the power of listening to and collaborating with your audience.

    For more information and to connect with Bob Freytag and Introworks, visit their website at intro.works, subscribe to their quarterly newsletter, "The Catalyst," or reach out directly via email or LinkedIn.

    Join us for a deep dive into the art and science of effective marketing in complex industries!

    Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-inspiring-leaders--2664825/support.
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    44 mins
  • From Novice to Superconnector

    From Novice to Superconnector
    Sep 17 2024
    In this enlightening episode of Schmidt List, host Kurt Schmidt discusses networking with esteemed guest Mike Adams.

    Mike, an experienced sales and marketing professional, shares his insights and expertise on becoming a "super-connector"—a career path dedicated to facilitating valuable introductions.
    We explore the principles of intentional networking and the tools that make it effective, such as the IntroStars platform, which Mike is developing to help people monetize their networking skills. Mike outlines how being a superconnector can create more opportunities and provide substantial financial benefits.

    Listeners will gain practical tips on navigating networking events, framing oneself as a helper rather than a seller, and effective icebreakers to kickstart meaningful conversations. Mike also shares advice for introverts on making the most out of networking without feeling pressured.

    Kurt and Mike discuss the ethical dilemmas of spam and cold outreach, emphasizing the value of trusted relationships and manual efforts in lead generation. Mike’s perspective on using LinkedIn as a powerful tool for maintaining and managing professional relationships offers fresh, actionable insights.

    With stories from Mike’s 28-year career in major tech companies and his transformative journey from an introvert to a "Networking King" in London, this episode is packed with valuable lessons for anyone looking to enhance their networking strategy. Tune in to discover how networking can be a joyous and serendipitous journey contributing to personal and professional growth.

    https://introstars.com
    https://linkedin.com/in/supermike

    There is too much Schmidt to List!

    Check out https://www.kurtschmidt.me for more show info.

    Visit Kurt’s coaching site at https://schmidtconsulting.group

    Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter

    New Book! https://www.amazon.com/dp/B0D2C61THR

    Follow us on all the things!
    https://twitter.com/Schmidt_List
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    https://www.youtube.com/c/SchmidtList

    Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-inspiring-leaders--2664825/support.
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    43 mins
  • Supporting Roles in Leadership

    Supporting Roles in Leadership
    Sep 10 2024
    In this riveting episode of "Schmidt List," host Kurt Schmidt sits down with Nathan Young, fractional COO, founder, and author of "How to Be Second." Together, they delve deep into the concept of personal and professional growth, emphasizing the value of the support role in leadership. Nathan shares his unique journey and the realizations that led him to embrace his role as an integrator, rather than a traditional entrepreneur.

    Key topics include:
    • Main Character Concept: Exploring how seeing oneself as the main character can foster a victim mentality.
    • Personal Growth: The importance of exposing oneself to diverse perspectives and situations for genuine growth.
    • Facing Fears: Kurt shares a personal anecdote about overcoming his fear of guns through education and practice.
    • Work-Life Balance: Discussing the different attitudes towards work and the impact on personal identity.
    • Guest Spotlight: Nathan introduces his book, "How to Be Second," and a new matchmaking service for leaders and supporters.
    • Networking and Mentorship: The necessity of building a sustainable network and the transformative power of mentorship.
    • Productivity Techniques: Insights into time blocking, changing work environments, and maintaining focus.
    • Role Specialization: The importance of clear role definitions and the emotional journey of embracing the "second" role.

    Listen in as Kurt and Nathan offer valuable advice on intentional networking, professional accountability, and the multifaceted nature of leadership roles. Whether you're a solo entrepreneur or a seasoned leader, this episode is packed with insights to help you navigate your professional journey with clarity and confidence.

    Resources and Links:

    - Nathan Young’s book, "How to Be Second," is available now from major publishers, including an audiobook version.

    - Visit http://howtobesecond.com for more information on Nathan’s work and to join his community. https://www.linkedin.com/in/nathan-s-young
    - Subscribe to Nathan's newsletter for updates and more leadership insights.
    - Check out Kurt’s "The Little Book of Networking" for a solid framework on intentional networking.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-inspiring-leaders--2664825/support.
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    53 mins

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