Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers

By: Laura Bashore and Mary Fain Brandt
  • Summary

  • We're your hosts and Business Coaching experts Mary Fain Brandt and Laura Bashore


    We’re sharing all our mistakes and insider tips from our 20+ years in business and

    how we successfully scaled up our businesses without losing our minds or our husbands.

    Sure you can piece it together and try to DIY your way to success

    OR
    you can listen to us every week and learn the shortcuts because we promise there
    are some.








    © 2024 Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers
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Episodes
  • Becoming a Sought-After Podcast Guest: Proven Techniques
    Sep 17 2024

    Ever wondered how to become a podcast guest that hosts can't resist inviting back? Discover our top strategies for standing out and making the most of your guest appearances. In this episode of Scale Up Strategies, we share personal tales of navigating extreme weather and quirky Friday the 13th superstitions while diving into the booming world of podcasting.

    With insightful statistics from Edison Research, we highlight how guest appearances can expand your reach and build your brand without breaking the bank. Plus, we emphasize the importance of offering something free to your audience to attract your ideal clients.

    We break down the art of crafting a compelling podcast narrative, teaching you how to captivate listeners with dynamic stories and active listening. Learn the essentials of preparation to avoid rambling and make your message impactful. Additionally, we explore effective ways to promote your appearances, from sending thank you notes to leveraging your network for more guesting opportunities.

    Uncover the secrets to finding and securing gigs on platforms like Podchaser and Podmatch, and understand why personalized pitches are your golden ticket to becoming a sought-after podcast guest. Don't miss these actionable tips to elevate your podcast guesting game!

    Text us your Thoughts

    SPONSOR
    TEAM Referral

    https://teamreferralnetwork.com/san-diego-region/
    Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

    Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

    If you enjoyed the show - follow, rate, and share our podcast with your network!

    We'd love to hear directly from you:
    bizscaleuppod@gmail.com


    Connect with Laura and Mary on LinkedIn:
    https://www.linkedin.com/in/lauraobashore/
    https://www.linkedin.com/in/maryfainbrandt/
    https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

    Thank you to our Sponsors:
    Streamyard
    Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

    BuzzSprout
    Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
    Receive $20 through BuzzSprout's Refer a Friend Program

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    33 mins
  • Mastering Lead Magnets: Strategies for Growing Your Email List
    Sep 11 2024

    Ever wondered how to turn casual browsers into loyal clients with just a click? Discover the power of lead magnets and why they are a game-changer for your business. In this episode of Scale Up Strategies, we dive into the world of lead magnets, from their humble beginnings as simple PDFs to their evolution into indispensable tools for building a robust and controllable email list. Learn about the different forms lead magnets can take—eBooks, guides, checklists, and cheat sheets—and why offering truly valuable resources is key to making a lasting first impression.

    But it doesn't stop there. We'll guide you through the entire process of creating and integrating lead magnets into your email funnels, ensuring you stay on brand and effectively distribute your valuable content. Understand the importance of nurturing email sequences and tracking metrics like open and conversion rates to refine your strategy. With practical tips and personal anecdotes, we aim to equip you with the knowledge to get started confidently. Stay focused, stay motivated, and above all, stay caffeinated as we journey together towards greater success! Cheers!

    Text us your Thoughts

    SPONSOR
    TEAM Referral

    https://teamreferralnetwork.com/san-diego-region/
    Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

    Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

    If you enjoyed the show - follow, rate, and share our podcast with your network!

    We'd love to hear directly from you:
    bizscaleuppod@gmail.com


    Connect with Laura and Mary on LinkedIn:
    https://www.linkedin.com/in/lauraobashore/
    https://www.linkedin.com/in/maryfainbrandt/
    https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

    Thank you to our Sponsors:
    Streamyard
    Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

    BuzzSprout
    Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
    Receive $20 through BuzzSprout's Refer a Friend Program

    Show More Show Less
    27 mins
  • In Our Blooper Era - And New YouTube Channel!
    Sep 6 2024

    We've got some exciting news to share! We have officially launched our YouTube Channel. We know you want to SEE us in action, now you can! Mary and Laura thought a fund blooper reel would be the way to kick things off. Head over and check us out.

    Subscribe to get past episodes and brand new episodes weekly! See you on YouTube: https://youtu.be/Rwc9LTVeKdM

    And check out this full episode: https://youtu.be/qLCL0tJpZU0

    Text us your Thoughts

    Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

    If you enjoyed the show - follow, rate, and share our podcast with your network!

    We'd love to hear directly from you:
    bizscaleuppod@gmail.com


    Connect with Laura and Mary on LinkedIn:
    https://www.linkedin.com/in/lauraobashore/
    https://www.linkedin.com/in/maryfainbrandt/
    https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

    Thank you to our Sponsors:
    Streamyard
    Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

    BuzzSprout
    Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
    Receive $20 through BuzzSprout's Refer a Friend Program

    Show More Show Less
    2 mins

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