Performing an online search for “branding” is bound to lead to all kinds of tips, strategies, and advice. But what really works? What can take your brand to the next level? The answers to these questions stump many of us entrepreneurs and small business owners.

We know we have a great product or service because of referrals and recommendations, but if there are not enough people to know about it we miss out on the opportunity to truly scale our reach, impact, and revenue.

That’s where Rich Kozak comes to the rescue. He has 47 years of experience in defining, languaging, and scaling brands for both companies and individuals. He applies that experience through his work as the CEO of Rich Brands and Impact Driven Publishing.

In this scale tale, Rich describes his unique process for brand transformation through the story of his work with Dr. Mary O’Dwyer, a licensed breath therapist. Be prepared to take notes as he details how he helped her brand get and receive credit for having a global presence.

As you listen to this story, Rich's strategic insights will provide you with a roadmap for expanding your brand's influence on a larger or global scale without a large budget. You’ll also learn the difference between branding, strategy, and marketing and how to use that information to redefine your brand, understand how it is perceived by your customers, and create value.

It's time to break free from ineffective branding strategies and unlock the secrets to transforming your local brand into a global powerhouse.

Listen now!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

Resistance builds muscle. No one knows that better than Beate Chelette, the Growth Architect behind Chelette Enterprises and The Women’s Code. Her path to entrepreneurial success follows the hero’s journey as she immigrated from Germany to the U.S.

In this scale tale, Beate chronicles a series of natural disasters and the profound personal and financial loss she suffered after starting a photography business. To her surprise, when she humbly asked the President of the U.S. for help, he answered! Not only did she strategize her way out of debt, but 18 months later, she sold her photography business to Bill Gates.

Now she applies the strategy lessons she learned through the school of hard knocks to help other business owners, particularly women entrepreneurs, successfully scale.

Beate also shares a series of questions she recommends asking yourself to drive innovation and problem-solving in your business. Listen now and learn from this master of her craft on how to best leverage technology to streamline your business operations to achieve scale and maximize profit!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

“Necessity is the mother of invention.” This seems to be a recurring theme in Max Emma’s entrepreneurial journey. As a CEO of several current and past successful businesses, it’s easy to see where he is now without an appreciation of the hard work, tenacity, and perseverance it took along the way. He even overcame the shame of bankruptcy and bounced back stronger than ever before.

Now he’s sharing his story with others.

In this scale tale, Max recounts his family's immigration to the United States from the former Soviet Union and how his unconventional method for learning English paved the way to a prosperous career in corporate accounting and finance. Eventually, he realized his passion for entrepreneurship and after recovering from a failed landscaping business, he and his wife co-founded BooXkeeping.

Leveraging their combined knowledge in accounting and finance, they grew BooXkeeping from a single employee and several university students to a team of 23 full-time employees at their headquarters. But the growth didn’t stop there. They are currently on track to scale from 12 franchises to over 40 franchises by 2025.

Max has cleverly built a foundation in knowledge of accounting and franchising to create multiple businesses with multiple streams of income. There’s more to him and his scale tale than meets the eye. Stay tuned to find out how Max turned his setbacks into opportunities, and how you can apply his strategies to your business scale journey.

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

You don’t get to be considered in the top 1% of your field by giving up easily or being a slacker. No one knows that better than Kathleen Black, CEO of Kathleen Black Coaching & Consulting.

She’s a savvy entrepreneur who, refreshingly, places a high value on business operations. Kathleen credits this as the basis for her success in multiple businesses. She says, “When systems are clear, people are empowered.” Now, she teaches other high performers how they can also rise to the top of their respective fields by building the most efficient and productive teams in the world.

In this scale tale, Kathleen shares the story behind how she became a top 1% realtor in the largest real estate market in North America.

Yes, this episode is for you even if you do not work in real estate! There are lessons that all of us can learn and apply to our businesses. Listen now!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

At the beginning of his musical career, one of the greatest rock guitarists of all time struggled financially due to constant talent suppression. Had he not left his hometown and accepted a chance opportunity to perform abroad, the world may never have known his musical genius.

Similarly, our podcast host and producer Alicia Butler Pierre, whose talents have often been described as “unorthodox,” and “eclectic,” found that traveling within and outside her country accelerated her career. She’s coined a specific term to describe this effect where relocating allows otherwise obscure talents to be recognized, respected, and rewarded.

In this special edition of Scale Tales, we’re sharing an audio version of Alicia’s TEDx Talk where she reveals the name of this relocation effect. She also explores the science behind this phenomenon while sharing her story to make the case for seeking new environments to find a spotlight for your talent. You may also find this talk to provide the inspiration you need to try a new location to grow and scale your business.

This episode features an adaptation of Alicia’s original talk delivered live at TEDx Viikki in Helsinki, Finland.

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

Growing up, Troy Trewin always knew he wanted to be an entrepreneur. He witnessed the successes as well as the struggles of his family’s business, so he had a leg up on what it took to grow and scale a company. So, after three years of working for one of the world’s top accounting firms, he started two internet companies.

When he realized he grew weary of running service-based businesses, Troy decided to shift into managing product-based businesses.

The product of choice?

Whisky!

It was 2011 and over the next decade, his involvement in the distillery business included everything from helping a friend start a distillery from the ground up to functioning as CEO over distilleries to serving on the boards of many other distilleries. When a friend mentioned having trouble scaling a Whisky Academy business in 2019, Troy suggested she change the business model from in-person to online.

The timing could not have been more perfect – he along with two others joined forces with his friend in a partnership that started The Distillers Institute. In this scale tale, Troy details how they set an operational foundation that enabled them to legalize their partnership, build an online course, and launch it in only 9 months…during a pandemic!

Discover how they scaled from 60 students to 400 in less than two years, as well as the people, processes, and tools they leveraged to achieve this scale, and their plans for expanding across the world!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

Picture it – the year is 1990 and Curt Anderson is full of hopes and dreams. However, those dreams are deferred when he accepts his father’s request to take over their family-owned floral business. At the time the business was bankrupt and in desperate need of financial resuscitation.

Curt spends the next several years grinding and doing everything he can to save the business from ruin. Just when it seems all hope is lost, he discovers a lifeline that will change the trajectory of both his business and his career.

That lifeline is the internet.

By 1995, he changes the business model from brick-and-mortar to e-commerce. Along the way, he’s thrown more lifelines until one day he realizes he needs someone else to come in and help manage the daily operations. After 20 years of hard work, smart partnerships, and investments in business infrastructure he successfully sells his business.

How did he do it?

That’s what you’ll discover in this scale tale. Join us as Curt takes us on a journey that includes experimenting with new technologies, forming partnerships with key people, and outsourcing a critical part of his back-office operations.

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

Cheryl Taylor is no stranger to managing projects on a large scale. When she landed a contract to replace a 17-year-old jail technology, she jumped at the chance! Not only did she complete that project 10 months ahead of schedule, but the project even won an innovation award.

That kind of success results from a career that spans telecommunications, energy, healthcare, education, and more. She’s worked in large publicly-traded companies, government institutions, and small businesses, including her own – TPM Services.

In this scale tale, Cheryl takes us back to the time when she upgraded that jail technology for a county government organization with over 800 employees with an $800M annual budget. Discover how she developed a project plan, kept reluctant staff engaged, and ensured no inmates were lost in the system.

Unfamiliar with the U.S. jail system? No worries! We share lessons learned at the end of this episode that you can apply to any business.

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.