Performing an online search for “branding” is bound to lead to all kinds of tips, strategies, and advice. But what really works? What can take your brand to the next level? The answers to these questions stump many of us entrepreneurs and small business owners.

We know we have a great product or service because of referrals and recommendations, but if there are not enough people to know about it we miss out on the opportunity to truly scale our reach, impact, and revenue.

That’s where Rich Kozak comes to the rescue. He has 47 years of experience in defining, languaging, and scaling brands for both companies and individuals. He applies that experience through his work as the CEO of Rich Brands and Impact Driven Publishing.

In this scale tale, Rich describes his unique process for brand transformation through the story of his work with Dr. Mary O’Dwyer, a licensed breath therapist. Be prepared to take notes as he details how he helped her brand get and receive credit for having a global presence.

As you listen to this story, Rich's strategic insights will provide you with a roadmap for expanding your brand's influence on a larger or global scale without a large budget. You’ll also learn the difference between branding, strategy, and marketing and how to use that information to redefine your brand, understand how it is perceived by your customers, and create value.

It's time to break free from ineffective branding strategies and unlock the secrets to transforming your local brand into a global powerhouse.

Listen now!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

Resistance builds muscle. No one knows that better than Beate Chelette, the Growth Architect behind Chelette Enterprises and The Women’s Code. Her path to entrepreneurial success follows the hero’s journey as she immigrated from Germany to the U.S.

In this scale tale, Beate chronicles a series of natural disasters and the profound personal and financial loss she suffered after starting a photography business. To her surprise, when she humbly asked the President of the U.S. for help, he answered! Not only did she strategize her way out of debt, but 18 months later, she sold her photography business to Bill Gates.

Now she applies the strategy lessons she learned through the school of hard knocks to help other business owners, particularly women entrepreneurs, successfully scale.

Beate also shares a series of questions she recommends asking yourself to drive innovation and problem-solving in your business. Listen now and learn from this master of her craft on how to best leverage technology to streamline your business operations to achieve scale and maximize profit!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

“Necessity is the mother of invention.” This seems to be a recurring theme in Max Emma’s entrepreneurial journey. As a CEO of several current and past successful businesses, it’s easy to see where he is now without an appreciation of the hard work, tenacity, and perseverance it took along the way. He even overcame the shame of bankruptcy and bounced back stronger than ever before.

Now he’s sharing his story with others.

In this scale tale, Max recounts his family's immigration to the United States from the former Soviet Union and how his unconventional method for learning English paved the way to a prosperous career in corporate accounting and finance. Eventually, he realized his passion for entrepreneurship and after recovering from a failed landscaping business, he and his wife co-founded BooXkeeping.

Leveraging their combined knowledge in accounting and finance, they grew BooXkeeping from a single employee and several university students to a team of 23 full-time employees at their headquarters. But the growth didn’t stop there. They are currently on track to scale from 12 franchises to over 40 franchises by 2025.

Max has cleverly built a foundation in knowledge of accounting and franchising to create multiple businesses with multiple streams of income. There’s more to him and his scale tale than meets the eye. Stay tuned to find out how Max turned his setbacks into opportunities, and how you can apply his strategies to your business scale journey.

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.