Sales Playbooks Are Dead – Long Live the GTM Playbook!

For decades, every exceptional sales leader has created and honed a sales playbook—a structured, repeatable system designed to drive revenue growth. And here’s the truth: Sales playbooks are still effective in 2025.

But here’s the real question: Is a sales playbook enough?

✅ Does it align all key stakeholders?
✅ Does it cover the entire customer journey?
✅ Does it go beyond sales to ensure sustainable, scalable growth?

Why Sales Playbooks Alone Are Not Enough.

A modern Go-To-Market (GTM) playbook does more than guide sales—it connects the dots across all growth-driving teams:

1️⃣ Marketing – Ensuring demand generation aligns with sales motions
2️⃣ Sales – Structuring an efficient, repeatable pipeline
3️⃣ Customer Success – Driving expansion, retention & long-term revenue
4️⃣ Product – Creating customer-driven product iterations
5️⃣ Finance – Ensuring unit economics make scaling profitable

What You’ll Learn in This Episode:

🎯 Why traditional sales playbooks often miss the bigger GTM picture
🎯 How a GTM playbook aligns marketing, sales, product & CS for exponential growth
🎯 The hidden gaps in classic sales playbooks—and how to fix them
🎯 Practical strategies to evolve from sales-driven to customer-driven GTM

This episode is a must-listen for Revenue Leaders, GTM Executives, Sales Managers, Founders, and B2B Growth Strategists who want to scale sustainably.

🔥 Tune in now to build a GTM playbook that drives long-term revenue success!


Song by StockTune

- - -
Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer
Order Now: My GTM Book Funky Flywheels 🕺💃

1. GER: https://amzn.to/3Sgi8qk
2. ENG: https://amzn.to/4g2Ly49

My Homepage: www.rowing8.com