Rick & Rick Rule the World

By: Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing Media Tech & Pop Culture
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  • Summary

  • Generative AI. Virtual and augmented reality. Social media. Digital commerce. Experiential. Content marketing and beyond. Creative Director and Bestselling Author Rick Mathieson and Silicon Valley CMO Rick Wootten share their unique brand of news and views on marketing innovation at the intersection of marketing, media, tech, and pop culture—with an extra-large serving of fun.
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Economics
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Episodes
  • 🚀 B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

    🚀 B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More
    Mar 27 2025
    The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI. In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00) 👺 Criminal minds: The fascinating world of cybersecurity (at 2:34) 🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24) 📈 The critical role of content marketing in high-tech B2B marketing (at 7:48) 🤖 The quest for more innovative applications of GenAI in B2B - (at 10:30) 🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38) 🦾 Big changes ahead: Next-gen AI automation for marketing organizations (at 12:23) ❓ AI ‘answer engines’: What do SEM and SEO look like in the age of AI? (at 13:45) 📤 The OG digital channel gets an AI makeover: Drilling down on email marketing (at 15:28) Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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    17 mins
  • ☘️ Lucky Charms Go Big, The Banana Splits Go Bad, ‘The Boys’ Go Bonkers & More

    ☘️ Lucky Charms Go Big, The Banana Splits Go Bad, ‘The Boys’ Go Bonkers & More
    Feb 27 2025
    From the vault: In a pre-pandemic time capsule from August 2019, the Ricks marvel over a freaky new Amazon Prime show called “The Boys,” an R-rated horror movie featuring “The Banana Splits,” the origin story of McDonald’s Shamrock Shake, and enormous Luck Charms marshmallows coming to a s’more near you. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 👨‍🏫 The Ricks talk Back to School and pre-Internet gaming in the good old days 🗓 The Ricks have a big milestone coming up 🧜‍♀️ It's summertime, so of course Pumpkin Spice Lattes are already back 🥤 Remembering McDonald's Shamrock Shakes of yesteryear 🍌 The Banana Splits are back, in an very violent, R-rated horror flick 📺 Why you need to drop everything & watch "The Boys" on Amazon Prime 🥛 Did somebody say McWTF? McFizz is an unintentional eye-opener 😸 "Friends": Old TV comes with perks—LEGO's Central Perk Playset 🥣 Lucky Charms Jet-Puffed Marshmallows: Magically Delicious? 🚀 "Star Wars Barbie" rocks the geek look—for an out-of-this-world price 📸 Instagram and WhatsApp get new names 📱 Verizon sells Tumbler to Automattic … for how little? 🦸🏻‍♂️ Look who's coming to CW's "Crisis on Infinite Earths" Approx. 17:33. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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    18 mins
  • 🏈 Super Bowl Pop Quiz: Test Your 2025 Ad Recall

    🏈 Super Bowl Pop Quiz: Test Your 2025 Ad Recall
    Feb 8 2025
    🏈 It’s time for an Ad Bowl 2025 edition of Rick and Rick Loaded Questions—our multiple-choice quiz games to test your recall of this year’s Super Bowl commercials, and a look at some of the big themes we saw in this year’s big game! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approximately 24 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.
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    24 mins

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