• 🚀 B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

  • Mar 27 2025
  • Length: 17 mins
  • Podcast

🚀 B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

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  • Summary

  • The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI. In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00) 👺 Criminal minds: The fascinating world of cybersecurity (at 2:34) 🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24) 📈 The critical role of content marketing in high-tech B2B marketing (at 7:48) 🤖 The quest for more innovative applications of GenAI in B2B - (at 10:30) 🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38) 🦾 Big changes ahead: Next-gen AI automation for marketing organizations (at 12:23) ❓ AI ‘answer engines’: What do SEM and SEO look like in the age of AI? (at 13:45) 📤 The OG digital channel gets an AI makeover: Drilling down on email marketing (at 15:28) Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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