• How Smart CMOs Integrate Marketing into Business Growth Strategy
    Jul 2 2024

    Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester.

    In this episode, we delve into the critical role of marketing in shaping business strategy and driving value. We discuss how smart marketers can position themselves as key players in strategic business discussions, emphasizing the importance of aligning marketing with the overall corporate vision and goals. Whether it's enhancing customer retention, fostering new business growth, or navigating the ever-evolving landscape of sales and marketing alignment, Collin shares practical advice and real-world examples to help you elevate your marketing game and ensure your organization thrives in today's competitive environment. Tune in to discover how to leverage marketing for sustainable business growth.

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    27 mins
  • Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content
    Jul 2 2024

    Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is “Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content” with special guests Amanda Solomon, VP of Creator and Social Growth, and Shayna Macklin, Director of Brand Strategy, Social, and Original Content.

    In this episode, we'll explore how Playboy is redefining itself through innovative partnerships and creator-led content. Amanda and Shayna share insights on leveraging authenticity and modern storytelling to captivate new audiences. They'll discuss the impact of influencer marketing and the evolution of brand perception, revealing Playboy's secrets to staying relevant in a crowded market. Whether you're a marketer seeking to boost your brand's visibility or a business owner aiming to increase revenue, this episode offers actionable advice and inspiring stories. Tune in to learn how to navigate today's digital landscape and create a lasting impression with your target audience.

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    26 mins
  • Unlocking Growth: Strategic Marketing in a Budget-Constrained World
    Jun 28 2024

    Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is "Unlocking Growth: Strategic Marketing in a Budget-Constrained World," with special guest Tom Shapiro, founder and CEO of Stratabeat.

    In this episode, we dive deep into achieving remarkable growth on a limited budget. Tom Shapiro shares his expertise on maximizing efficiency, driving revenue, and crafting standout brand strategies. From SEO to conversion rate optimization, Tom’s insights are tailored to help you thrive in today’s challenging economic landscape. Whether you’re a CMO under pressure or a business leader seeking innovative revenue-boosting strategies, this episode is packed with actionable advice. Tune in and discover how to turn budget constraints into opportunities for growth. Let’s unlock the secrets to strategic marketing success!

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    25 mins