In this conversation, Jasmine Haitalani, a Creative Director and founder of creative agency Highflier Powerhouse, shares her immigrant journey from Syria, the challenges of fitting into a new culture, and how these experiences shaped her approach to branding. Nicole and Jasmine discuss the importance of intentionality in branding, the role of privilege in immigrant experiences, and how 1st & 2nd gen folks can reclaim their narratives through storytelling. The conversation emphasizes the power of authenticity in branding and the need for individuals to embrace their true selves in both personal and professional spaces.

Takeaways

• Branding is about articulating your story and values.

• Navigating cultural identity is crucial for branding.

• Embracing your immigrant story can empower your brand.

• Branding should reflect who you truly are.

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Listen to Jasmine’s podcast “Brand Your Way to a Million” on Apple or Spotify

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