In this episode, Katie Fawkes, Director of Marketing at Ecamm, shares her advice on using live streaming to make podcasting simpler and more effective. While video production can feel overwhelming, Katie suggests that live streaming helps sidestep perfectionism and keeps the focus on your mission and audience. By planning ahead and live-streaming in a "live to tape" format, you can create authentic content, build a community, and let go of the need to edit everything to perfection. Katie highlights how live streaming holds you accountable to show up, engage, and make the process fun and rewarding—even if mistakes happen. This method gives you reusable content for both video and audio platforms, fostering a stronger connection with your audience and building a community, no matter your niche.


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