In today’s episode, I will be speaking with Sarah Erickson, Brand Designer & Founder of Sarah Ann Design. Sarah Ann Design was developed from a long-term love affair with letterform and polished typography. She believes in thoughtful brand strategy and a refined approach to design—creating connection and cohesion in every step of your client experience. Sarah is passionate about helping other creatives build a lasting legacy through intentional brand design.

Sarah and I discuss how she’s expanded her business throughout the years from starting with wedding professionals to now working with many different industries, her brand strategy process she goes through with her clients including defining their ideal customer, the importance of bringing both profit & joy into your business, plus much more. We dive deep into money mindset and take you step-by-step into how to price your services in order to achieve your business income goals!

Tune in to learn about:

• How to approach having multiple ideal clients and identifying their pain points
• Insights into creating a mood board that accurately represents your own brand
• The exact method to pricing your services in order to reach your income goals
• How you can bring both money and joy into your everyday business
• Tips for creating free resources that will actually attract your ideal client

Plus much more!

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Resources

Connect With Sarah

Sarah Ann Design Website: https://sarahanndesign.co/

Free Resources: https://sarahanndesign.co/creative-tools-resources

Sarah Anne Design Pinterest: https://www.pinterest.ca/sarahanndesign/_created/

Sarah Anne Design Instagram: https://www.instagram.com/sarahann_design/

Affiliates

Planoly: https://www.planoly.com/referral/canoepointdesignco

Flodesk: https://app.flodesk.com/sign-up?ref=brandcamp

Honeybook: https://www.honeybook.com/invites?code=brandcamp

Connect With Me

Brand Camp Podcast Instagram: https://www.instagram.com/brandcampp/

Canoe Point Design Co. Website: https://canoepointdesignco.ca/

Canoe Point Design Co. Instagram: https://www.instagram.com/canoepointdesignco/

Contact: hello@canoepointdesignco.ca