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In today’s episode, Steve shares the unexpected ways podcasting can transform you into a total badass. He dives into the personal and professional growth he experienced through his podcasting journey, from speaking confidently to becoming a marketing wizard. Whether you’re an experienced podcaster or someone just considering starting, Steve's insights show how podcasting can help you improve in five key areas.

Key Takeaways:

• Speaking Confidently: Steve talks about going from hating the sound of his own voice to becoming a more confident speaker and interviewer. Learn how reducing filler words and improving storytelling makes you a better podcaster and communicator in everyday life.
• Graphic Design & Branding: Podcasting forced Steve to become skilled at creating graphics and branding content. He shares how he went from someone who thought he wasn’t creative to designing quick and effective graphics on the fly, all while learning to confidently promote his work.
• Sales & Marketing: With a decade of sales experience, Steve explains how podcasting took his skills to the next level. He offers tips on how to effectively grow your show through sales and marketing, and why this skill set is critical to podcasting success.
• Social Media Content: Podcasting solves the eternal "What do I post?" question for social media content creators. Steve shares strategies for repurposing podcast episodes into engaging social media content using tools like Opus Clip to easily create reels and graphics.
• Life Satisfaction: Beyond business, Steve reflects on how podcasting has improved his overall happiness. He shares how it has changed his confidence, mindset, and personal branding, and how his Wheel of Life scores have skyrocketed since podcasting full-time.

What's Next?

Visit www.sobersteve.com for more information on Steve’s Podcast Launch Program and his Branding and Business Bootcamp for Badasses suffering from PodPhobia.

I mentioned turning episodes into reels using Opus Clip, so here's a special link to get you started with free premium features!

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Announcing Podcast Launch Protocol-

• Why? This show, Podcasting Badass, is for all podcasters at all stages of their journey, and the mix of tune-up and brainstorm episodes helps with tips and tricks at all zones of podcasting success, but hit the ground running and never gave brand new potential podcasters a safe place to learn the basics- enter Podcast Launch Protocol!
• Podcast Launch Protocol will give you two dozen episodes covering everything a potential or struggling podcaster needs to consider! From defining your ideal listener and niche to discussing episode formats and branding, I’ll deliver the information in a simple, engaging, and impactful way to make it easy to launch or relaunch a successful and profitable podcast.
• Episodes will alternate between solo episodes, where I cover essential need-to-know insider tips I’ve learned over the past five years of podcasting, and coaching episodes, where you get to experience me putting those skills into action while adapting a business into a podcast.

******Here is the exciting part, if you are listening to this in September or October of 2024- I need clients to coach for these episodes! If you are pod-curious, and interested in discussing how to launch your podcast, or if you are struggling and ready to rebrand and relaunch, let me help you with FREE coaching! ****

• I will cover one topic each, and they have informative topics that will help any pod-curious business person or Pod-Paddler struggling to stay afloat, such as:
  • Niching, Word Branding, Visual Branding, Expert Positioning, Calls to Action, and more!
  • To get involved email steve@sobersteve.com with the subject “Podcast Launch Protocol” with your name and biggest struggle to apply today!

Podcast Launch Protocol will be launching on November 4th, so stay tuned! In the meantime, I am always accepting general Tune-Up and Brainstorm applicants over at www.sobersteve.com , so apply today to get some guidance on how you can channel your inner Podcasting Badass!

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Summary:
In today’s episode, Steve dives into the five main reasons your podcast isn’t growing and how to fix them. Whether your message isn’t clear or you’re relying too much on interviews, Steve breaks down the mistakes you might be making and shares actionable tips to turn things around. If you’ve been feeling stuck in neutral with your podcast, this episode is for you!

Key Takeaways:

1. Your Message Isn’t Clear: Podcasts that focus on a niche perform better. Studies show that 60% of listeners stick with shows highly relevant to their personal interests.
2. They Can’t Find You: With over 5 million podcasts out there and 75% of them "podfaded" away, your show can get lost in the mix. Make your podcast title clear and searchable, so it doesn’t end up in the graveyard of forgotten shows.
3. Your Cover Art Sucks: First impressions matter! If your cover art isn’t clear or eye-catching, people won’t click. Fix that by using bold, readable fonts and making sure it communicates what your show is about.
4. You Aren’t Talking About or Promoting It: If you’re not promoting your podcast, no one else will! Make it a habit to talk about it on social media and in real life. 93% of podcast listeners discover new shows via word of mouth.
5. You’re Only Doing Interview-Style Episodes: Stop hiding behind your guests. Solo episodes and client journey stories help you position yourself as an expert and build stronger connections with your audience.

Call to Action:
Is your podcast stuck in neutral? Apply for Steve’s 2 Week Tune-Up Program, starting November 1st, and get your podcast back on track. Email steve@sobersteve.com with the subject line "Two Week Tune-Up" to apply!

#Podcasting #PodcastGrowth #PodcastTips #RebrandYourPodcast #PodcastMarketing

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In this episode, Sober Steve, the Podcast Guy, shares insights and strategies for launching or relaunching your podcast before the new year. If you’ve been thinking of starting a podcast or need a refresh for your current show, this episode will help you understand why the fall is the best time to get started. Steve also offers tips to avoid procrastination, so you don’t have to compete with the crowded January 1st podcast launch rush.

Key Takeaways:

• Why launching before the new year is advantageous compared to a January 1st launch.
• Podcasting listenership spikes in January, but launching with more episodes prepped in advance gives you a competitive edge.
• Only 44% of podcasters make it past their third episode; don’t be one of them!
• Launching in the fall allows you to have 10-12 episodes by January, making it easier for listeners to discover and binge your content.
• Podcast listenership increased by 10% in 2023—this is a growing medium, and there’s no better time to start!

Tips for Launching:

• Start now to build content and SEO visibility.
• Focus on your unique voice and personality to stand out.
• Avoid the January 1st rush where many podcasters compete for attention.

What's Next? Need help launching your podcast? Head over to sobersteve.com to sign up for a free brainstorming session where we’ll discuss your podcasting dreams and tackle any obstacles in your way!

Follow me on Threads @podcastingbadass to continue the conversation and stay updated!

#Podcasting #HowToPodcast #PodcastLaunch #PodcastGrowth #PodcastMonetization #PodcastingTips #LaunchNow #FallPodcastLaunch

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Sober Steve The Podcast Guy celebrates the launch of Jim's new podcast, Jim Sells the Suncoast. If you're living in or thinking about moving to the Suncoast of Florida, this is the podcast for you. Jim, a seasoned realtor, shares his journey of standing out in a crowded market by launching his very own podcast. Steve and Jim discuss the benefits of podcasting for business growth, the process of launching Jim Sells the Suncoast, and what listeners can expect from the show.

• Celebrating the Launch: Steve announces the launch of Jim's podcast and highlights why it's a must-listen for anyone interested in Florida's Suncoast real estate.
• Standing Out in a Crowded Market: Jim shares how podcasting sets him apart from hundreds of other realtors in the area.
• Jim’s Journey: From idea to launch, Steve and Jim discuss the coaching process that made Jim Sells the Suncoast a reality.
• Podcasting for Business Growth: The impact of podcasting on Jim’s brand and how it’s helping him connect with potential clients.
• What to Expect: A sneak peek into the topics and insider tips Jim will cover on his podcast.

Subscribe and follow Jim Sells the Suncoast wherever you get your podcasts. Don’t miss out on expert insights into Florida's Suncoast real estate!

For a free consultation on how to launch or grow your podcast, visit [www.sobersteve.com].

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In this episode, Sober Steve breaks down the five distinct zones every podcaster experiences on their journey from launching to generating reliable income. Whether you're just starting out or already seeing momentum, understanding where you are and what steps to take next is crucial for your podcast's success.

• Pre-Launch Zone (Podcrastinating): Struggling to launch? Overcome tech frustration, perfectionism, and pod envy with practical tips to get your podcast off the ground.
• Launch Struggles Zone (Pod-Pouting): Not seeing the downloads you hoped for? Learn how to boost your growth with a 72-hour marketing strategy and more.
• Momentum Building Zone (Pod-Paddling): You’ve got some traction, but how do you keep it going? Focus on building expert positioning, increasing engagement, and refining your offers.
• Business Traction Zone (Pod-Powering): With 500+ downloads per episode, it's time to streamline your offers, raise prices, and invest in further growth.
• Zone of Reliable Income, Impact, and Growth (PodParenting): You're thriving with over 1K downloads and a clear client bridge. Keep your focus on serving your ideal listeners and maintaining work-life balance.

Ready to move to the next zone?

• Free Brainstorm Coaching: If you haven't launched and are Podcrastinating
• Free Tune-Up: If you've launched but aren't a Proud Pod Parent yet

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In this episode of Podcasting Badass, Steve sits down with Margaret and Byron from the Beyond I Do podcast to discuss powerful strategies for podcast growth. They explore the use of title extensions for increased visibility, SEO tactics to improve search rankings, and the role of social media in expanding their audience. Steve provides actionable advice on targeting relevant keywords and utilizing guest swaps to boost engagement. The conversation highlights the importance of maintaining a clear focus and direction, ensuring consistent growth and listener retention.

- Title Extensions for Visibility: Techniques to make your podcast stand out in search results.
- SEO Strategies: Tips on optimizing your podcast for better search engine rankings.
- Leveraging Social Media: Effective ways to grow your audience through online platforms.
- Guest Swaps and Networking: The benefits of collaborating with other podcasters.
- Maintaining Focus: How to keep your podcast content consistent and engaging.

For a free consultation on how to launch or grow your podcast, visit [www.sobersteve.com].

Check Out Beyond I Do ft. Byron and Margaret

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In this episode of Podcasting Badass, Sober Steve and guest Brianna from Hummingbody delve into the essentials of turning a business into a podcast. They break down the process of identifying your ideal listeners and choosing between an ongoing show or a limited series. Steve shares practical steps on converting your audio recordings into a polished, downloadable podcast episode available on all major platforms. Brianna discusses her interest in using podcasting to share insights on trauma and boundary coaching, making this episode a must-listen for anyone looking to extend their business reach through podcasting.

- Turning Your Business into a Podcast: How to start sharing your expertise in a new format.
- Audience Identification: Tips for finding and connecting with your ideal listeners.
- Ongoing Shows vs. Limited Series: Deciding the best format for your content.
- From Record to Publish: A step-by-step guide to creating a downloadable podcast episode.
- Using Podcasting for Business Growth: Insights from Brianna on expanding her practice through podcasting.

For a free consultation on how to launch or grow your podcast, visit [www.sobersteve.com].

Check out Brianna's work over at Hummingbody here.