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In today’s episode, Steve shares the unexpected ways podcasting can transform you into a total badass. He dives into the personal and professional growth he experienced through his podcasting journey, from speaking confidently to becoming a marketing wizard. Whether you’re an experienced podcaster or someone just considering starting, Steve's insights show how podcasting can help you improve in five key areas.

Key Takeaways:

• Speaking Confidently: Steve talks about going from hating the sound of his own voice to becoming a more confident speaker and interviewer. Learn how reducing filler words and improving storytelling makes you a better podcaster and communicator in everyday life.
• Graphic Design & Branding: Podcasting forced Steve to become skilled at creating graphics and branding content. He shares how he went from someone who thought he wasn’t creative to designing quick and effective graphics on the fly, all while learning to confidently promote his work.
• Sales & Marketing: With a decade of sales experience, Steve explains how podcasting took his skills to the next level. He offers tips on how to effectively grow your show through sales and marketing, and why this skill set is critical to podcasting success.
• Social Media Content: Podcasting solves the eternal "What do I post?" question for social media content creators. Steve shares strategies for repurposing podcast episodes into engaging social media content using tools like Opus Clip to easily create reels and graphics.
• Life Satisfaction: Beyond business, Steve reflects on how podcasting has improved his overall happiness. He shares how it has changed his confidence, mindset, and personal branding, and how his Wheel of Life scores have skyrocketed since podcasting full-time.

What's Next?

Visit www.sobersteve.com for more information on Steve’s Podcast Launch Program and his Branding and Business Bootcamp for Badasses suffering from PodPhobia.

I mentioned turning episodes into reels using Opus Clip, so here's a special link to get you started with free premium features!

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Announcing Podcast Launch Protocol-

• Why? This show, Podcasting Badass, is for all podcasters at all stages of their journey, and the mix of tune-up and brainstorm episodes helps with tips and tricks at all zones of podcasting success, but hit the ground running and never gave brand new potential podcasters a safe place to learn the basics- enter Podcast Launch Protocol!
• Podcast Launch Protocol will give you two dozen episodes covering everything a potential or struggling podcaster needs to consider! From defining your ideal listener and niche to discussing episode formats and branding, I’ll deliver the information in a simple, engaging, and impactful way to make it easy to launch or relaunch a successful and profitable podcast.
• Episodes will alternate between solo episodes, where I cover essential need-to-know insider tips I’ve learned over the past five years of podcasting, and coaching episodes, where you get to experience me putting those skills into action while adapting a business into a podcast.

******Here is the exciting part, if you are listening to this in September or October of 2024- I need clients to coach for these episodes! If you are pod-curious, and interested in discussing how to launch your podcast, or if you are struggling and ready to rebrand and relaunch, let me help you with FREE coaching! ****

• I will cover one topic each, and they have informative topics that will help any pod-curious business person or Pod-Paddler struggling to stay afloat, such as:
  • Niching, Word Branding, Visual Branding, Expert Positioning, Calls to Action, and more!
  • To get involved email steve@sobersteve.com with the subject “Podcast Launch Protocol” with your name and biggest struggle to apply today!

Podcast Launch Protocol will be launching on November 4th, so stay tuned! In the meantime, I am always accepting general Tune-Up and Brainstorm applicants over at www.sobersteve.com , so apply today to get some guidance on how you can channel your inner Podcasting Badass!

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Summary:
In today’s episode, Steve dives into the five main reasons your podcast isn’t growing and how to fix them. Whether your message isn’t clear or you’re relying too much on interviews, Steve breaks down the mistakes you might be making and shares actionable tips to turn things around. If you’ve been feeling stuck in neutral with your podcast, this episode is for you!

Key Takeaways:

1. Your Message Isn’t Clear: Podcasts that focus on a niche perform better. Studies show that 60% of listeners stick with shows highly relevant to their personal interests.
2. They Can’t Find You: With over 5 million podcasts out there and 75% of them "podfaded" away, your show can get lost in the mix. Make your podcast title clear and searchable, so it doesn’t end up in the graveyard of forgotten shows.
3. Your Cover Art Sucks: First impressions matter! If your cover art isn’t clear or eye-catching, people won’t click. Fix that by using bold, readable fonts and making sure it communicates what your show is about.
4. You Aren’t Talking About or Promoting It: If you’re not promoting your podcast, no one else will! Make it a habit to talk about it on social media and in real life. 93% of podcast listeners discover new shows via word of mouth.
5. You’re Only Doing Interview-Style Episodes: Stop hiding behind your guests. Solo episodes and client journey stories help you position yourself as an expert and build stronger connections with your audience.

Call to Action:
Is your podcast stuck in neutral? Apply for Steve’s 2 Week Tune-Up Program, starting November 1st, and get your podcast back on track. Email steve@sobersteve.com with the subject line "Two Week Tune-Up" to apply!

#Podcasting #PodcastGrowth #PodcastTips #RebrandYourPodcast #PodcastMarketing