The Pest Control Marketing Domination Podcast
Episode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals.

Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights into how each can fuel online lead flow and enhance sales acquisition. He explains how to craft a balanced marketing approach that leverages both strategies effectively—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results.

Finally, Casey tackles one of the most important metrics in any marketing plan: ROI (Return on Investment). He discusses how pest control businesses can improve ROI through smart sales conversions and shares a step-by-step guide to organizing an integrated strategy that aligns organic and paid efforts. With Casey’s tips, you'll learn how to achieve measurable returns, boost your business’s bottom line, and make informed decisions that drive success.

Tune in to learn actionable insights and expert strategies to dominate your pest control marketing!

Contact Casey at:

925-464-8383

casey@rhinopros.com

Follow us on the following:

Facebook

https://www.facebook.com/rhinopestcontrolmarketing

YouTube Channel

https://www.youtube.com/@RhinoPestControlMarketing

Should a pest control company provide bundle options and solutions for their prospective new customers? For example a basic insect control, another plan that includes, fleas, termites, mosquitoes, scorpions, german cockroaches, etc. In pest control, we aim to sell 50% or more of our new lead opportunities.

In this episode, we will discuss the basic sales principles of ASK - LISTEN - SOLVE - CONFIRM and whether or not having different sales plans and options is a good idea for your pest control company.

We will also briefly touch on the variety of pest control software programs and the concepts of marketing automation and product integration to help you automate the steps you use to market your pest control company.

In November, we will hold an online interactive webinar to help you understand the GoHighLevel software program for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

Smarketing For Pest Control

In today’s episode, we will discuss the concept of Smarketing, what it means, and its application to a pest control company. In any company, the integration between the marketing and sales teams is integral to revenue growth.

Benefits:

• Build great sales and marketing teams

• Work together to define leads

• Work together on a strategy to follow up on leads

• Share defined goals for company growth

• Create a specific number of new customers we want to attain every month.

• Work together on shared messages to present to new customers.

In October, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today's episode will discuss ideas and methods for determining your timeline to grow 400k in new revenue. For startups, mid-size, or large-size pest control companies, monthly growth, the cost of that growth, and the retention of that growth are critical to your long-term success as a local pest control company.

• Benefits:

  Easy to understand

  Outlines a plan to use

  Provides areas to concentrate on.

  Challenges listeners to determine thier own "breakeven" point to see accelerated revenue growth.

In October, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today's episode will discuss the benefit of selling your pest control services in different packages or groups of services.

• Benefits:

  Easy to understand

  Solves consumer problems

  Provides easy to understand profit margin

  Content

  H1, 2, and 3 tags

  alt tags

  keyword density

  Google Search Console

  Other Important elements to a great website

In August, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today's episode will discuss the concept of what constitutes a SMART pest control website.

• Benefits:

  On-Page SEO

  Website SiteMap

  Individual page components

  Content

  H1, 2, and 3 tags

  alt tags

  keyword density

  Google Search Console

  Other Important elements to a great website

In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today's episode will discuss the concept of goe-targeting or neighborhood style route building to:

• Benefits:

  • Provide more daily calls

  • Better ETA for customers

  • Reduce overall mileage & vehicle cost

  • Tech familiarity in neighborhoods

In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today's episode will discuss the planning and considerations needed to accelerate your annual growth plans by taking advantage of the best quarter in pest control sales opportunity each year:

• Evaluate your own status in your local market.
• Assess your competition
• Create goals and plans for the 90 days in Q3
• Take some risks for greater rewards
• Think about automation for follow up on leads.

In early July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠