On Record PR

By: Gina Rubel
  • Summary

  • On Record PR goes on record with C-suite executives, journalists, top legal marketing professionals, lawyers, and other thought leaders to discuss best practices for marketing and public relations strategies that drive business success.
    Copyright 2020. All Rights Reserved. Furia Rubel Communications, Inc.
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Episodes
  • From Innovation to Implementation: The Ethics of Generative AI in Law Firms
    Nov 19 2024

    In this episode of On Record PR, sponsored by Lawline, Gina Rubel goes on record with Shawn Swearingen, Chief Innovation Officer of Faegre Drinker, to discuss the practical applications of generative AI for the legal industry and its ethical challenges.

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    Shawn Swearingen serves as Faegre Drinker’s chief innovation officer. She collaborates with the executive and operations leadership teams to keep the firm on the frontline of organizational development and emerging legal trends conducive to a culture of innovation. Harnessing the potential of technological advances, she develops, champions and leads strategic innovation initiatives related to data science and analytics, client and practice technologies, and knowledge management. Shawn supports the firm’s growth goals by helping to advance new ideas, introduce best practices and encourage design thinking across the firm.

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    12 mins
  • The State of Generative AI in Law Firm Marketing
    Nov 4 2024

    In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls.

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    Gina Rubel is the president and CEO of Furia Rubel Communications, Inc. (www.furiarubel.com). A legal marketing and public relations expert, social media enthusiast, attorney, and author, Gina teaches lawyers and legal marketers nationwide how to use integrated communications tools to gain credibility, to get recognized, to build and retain business, and to generate positive financial returns. Widely known in the legal industry, Gina has presented at national and regional conferences for the Legal Marketing Association, National Association of Bar Executives, Association of Legal Administrators, Pennsylvania Bar Association and others. She has been named a Woman Lawyer of Distinction by The Legal Intelligencer, one of Pennsylvania’s Best 50 Women in Business and a Philadelphia Business Journal Woman of Distinction.

    Gina has helped grow her legal marketing and PR agency to one of the top providers in the United States according to the National Law Journal. She and her firm have handled a wide range of legal communications from internationally publicized death penalty appeals and wrongful death matters in Afghanistan to multi-billion dollar corporate whistleblower matters and law firm growth in particular practice areas, firm wide and in foreign countries. Gina reveals the secrets to law firm communications success in her book, Everyday Public Relations for Lawyers.

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    10 mins
  • The Power of a Compelling Narrative in Litigation
    Oct 22 2024

    In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation.

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    Phil Goldberg is the office managing partner of Shook in Washington, D.C. and co-chair of its Public Policy Practice Group. With more than 25 years of experience on high stakes and high-profile liability-related public policy, public affairs and public relations issues, he has become a leading voice for common sense liability policies. His practice involves counseling businesses and their trade associations on some of the most cutting-edge liability issues of the day.

    As part of his practice, Phil has filed amicus briefs for many of the most influential trade and civil justice groups with courts at every level, from the U.S. Supreme Court to the U.S. Courts of Appeals and state appellate courts. He has testified before Congress and state legislatures, authored leading legal scholarship and spoken at judicial and attorney conferences. He also has become a resource for reporters who write on liability issues.

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    25 mins

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